On the podcast today, Paul Mabray, Chief Strategy Officer at VinTank, is leading the charge in social CRM. Jeff Haynes, editor at techbargains.com, evaluates tablets, from iPad to Kindle to Nook.
Social CRM – the universe of data and personal connections to made between the social web and customer relationship management – holds great promise for marketers who seek a nuanced and contextual relationship with buyers.
Paul Mabray, recently profiled in Forbes, is a pioneer in the field, and we’re thrilled to have him on the podcast today. Then, Jeff Haynes, editor at techbargains.com, talks through the tablet wars, discussing the merits of iPad, Kindle and Nook.
The TechSmart Podcast is produced by DocuCinema. The interviewer is Lee Schneider, who is followable on Twitter. Catch the podcast on iTunes, Stitcher and SoundCloud. When on the Red Cup site, click play to listen on demand.
Photo courtesy of VinTank.