TechSmart Podcast 21 – Susan Curtis on Wine Marketing

In this edition of the TechSmart Podcast, Susan Curtis, social and marketing director for Scott Harvey Wines and president of All Social, discusses how Scott Harvey Wines uses social media channels to gain visibility in the food and wine world.

image003Wine is personal, and keeping it that way online means creating a proxy experience in wine marketing, a virtual tasting room, that draws an audience ready to get closer to the wine and the winemaker. Susan discusses the online presence of Scott Harvey and also the Zinfandel Festival in San Francisco, with its novel use of Twitter.

The interviews on the TechSmart Podcast are conducted by Lee Schneider. Find the podcast on iTunes, SoundCloud and Stitcher Radio. When on the Red Cup Agency site, just hit the orange button to listen.