TechSmart – Lesley Mansford CEO of Razoo

Lesley-Mansford-croppedLesley Mansford is CEO of Razoo, the fastest-growing crowdfunding site for causes. In TechSmart Episode 29, Lesley gives valuable tips and shares techniques for fundraising success on Razoo, and also talks about Razoo’s support for GivingTuesday, the annual, national day of giving on December 3, 2013.

TechSmart is available on iTunes, SoundCloud and Stitcher Radio. When on the Red Cup Agency site or Digital Fundraising School, just click the orange button to listen.

Podcast interview conducted by Lee Schneider, creative director of Red Cup and founder of Digital Fundraising School. To learn how to crowdfund, click here.


GivingTuesday is intended to bring focus to local communities and attract the support they deserve. As part of the event, the Razoo Foundation will partner with Razoo to award $100,000 in donations to participating nonprofit organizations and fundraisers raising money on their behalf. In the podcast interview with Lee Schneider, Lesley pointed out that Razoo saw 50% more giving on GivingTuesday in 2012 compared to the same date in 2011.

She expects a similar showing this year and suggests that GivingTuesday will be a “chance for non-profits to try out online fundraising.”

She finds that Facebook is “by far the most dominant” platform for spreading the word about crowdfunding causes. “We’ve done some analysis at Razoo and on average a Facebook share will bring in another $18” to a crowdfunding campaign.

But she reminds crowdfunders that it’s easy “when we look at social to forget about email. Email is still an extremely powerful tool.”

She believes in video as well. “A video can bring in anywhere from two to four times as much as a campaign without video,” she says in the podcast. Razoo lets crowdfunders post a dedicated thank you video that automatically goes out to every donor.  Lesley recommended an optimum running time for a video on Razoo: One minute.  She added, “nothing more than three” minutes.  She recommends that crowdfunders try a service like Video Pixie for low-cost, quality edits of their videos by professional editors.