Notes on eBook Structure – Get It Right the First Time

This is an excerpt from ACE YOUR EBOOK

How will you structure your book? The array of options may seem daunting, even infinite at first. But they are not. Here is a menu for you. You can’t choose all of them, but you can mix two or more to present a successful narrative that will make your readers happy.

Personal story

The most compelling stories (for most readers) are personal. Let’s call this one the biographical approach to your book. If you have a compelling personal story that includes some key learnings about your industry, work, or your life, telling it as a chronological tale might work well for you. If you choose this option, remember this: Telling a personal narrative doesn’t mean you must begin at the beginning and end at the end. Most successful biographical movies start with a crisis point in the main character’s life to set the scene and hook the viewer, and then after that they flash back to the beginning of the story. They do not begin at the beginning.

Collection …

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How to Find Material For Your eBook

This is an excerpt from ACE YOUR EBOOK.

What will your book be about? To answer that question, take a look around. Have you published lots of blog posts, recorded podcasts, or made presentations? Has that material aged well? You might be able to repurpose some of your existing writings, recordings and presentations. Look for a theme among those materials. If one emerges that serves you, use it. We have a client at Red Cup who makes a treadmill that goes under your desk so you can walk while working. We helped develop blogs, podcasts and video presentations around UnSit’s WALK-1 product, discussing workplace wellness, longevity, and health. When it was time to produce an ebook, we had nearly everything we needed to make it. The theme was already there in what we had already produced. Most importantly, the theme served the client’s goals: To enter a larger discussion about fitness and workplace wellness.

Blogs are the easiest material to repurpose. Presentations and podcasts might be more challenging. Here’s a tip: If you have them transcribed …

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Remind me what wants to be free

500 Words | Written by Lee Schneider

‘Information wants to be free’ is an iconic phrase attributed to Stewart Brand, who founded the Whole Earth Catalogue. Apparently he first spoke the phrase to no less a luminary than Steve Wozinak, the other, nicer Steve behind Apple.

So the phrase has an awesome pedigree. Certainly, information’s desire to be free is a good thing. It encourages openness and transparency, and can even stop politicians from acting like fools because we find out about their foolishness pretty soon. So far, so good. When do things other than information become free? Do we draw a line in pixels somewhere?

Music downloads legal and otherwise have driven the market to the bottom (if you consider .99 the bottom), and digital books have transformed the book market – in a good way if you like the editorial freedom to self-publish and reach a large audience, and in a bad way if you are a publisher who wants to push traditional hardcover books. If you are a newspaper or magazine publisher who is not transforming …

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