To Switch or Not to Switch

People like the apps they’ve got, even if they’re terrible.  Often we should change, but if there is the slightest resistance in onboarding or interface, we get that dreaded word.

Later.

There may be a far better solution to the one that I’m using, but if I can’t import my contacts easily into your email platform, the answer is I’ll Do It Later. (=Never.) If I can’t view my document in your cloud app, the answer is I Will Try This Conversion Later. (=Never.)

It usually takes a catastrophic event to get people to make a change. One day, the Evernote server refused to serve up my 4,000-plus notes in Evernote. I had a blank screen. Catastrophe. I switched to a different notepad app. Then they went out of business, offering a one-click integration back into Evernote. I returned to Evernote and am still there.

The day Bush I invaded Iraq I decided I was tired of driving a car fueled by gas. I wanted no part of the war for oil. It was really hard back then to find …

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