There Will Be Haters (Part II)

In the days when I wrote often for ‘The Huffington Post,’ I used to say that it wasn’t a blog until you offend somebody. Seemed that my most successful blogs always brought out the trolls. That’s how I knew they were successful. Big audience numbers always come with lots of opinions.

How do you know when you’re doing marketing right?

You know you’re doing marketing right when some people complain. To promote something, you have to get loud. You want to do it meaningfully and intelligently if you can, but stupid also works just fine. It depends on your startup’s culture.

Be intelligent. But stupid also works.

GoDaddy does dumb really well. Media Temple does class. Namecheap, despite the name, positions itself for meaning by advocating net neutrality. (Media Temple is owned by GoDaddy, so their class is only skin deep.)

I’ve written before about experimenting with Twitter ads. I tried it again recently to promote a free class I’ve giving on crowdfunding. I was surprised to see that the new ads brought out the haters. People in the …

Read More

What I Learned from Running Ads on Twitter

If you think that running ads on Twitter is a bad idea, I feel your pain. Twitter was one of the last pure platforms, and with the roll out of ads it has become certainly more commercial.

Twitter has ads? Maybe that sucks.

I spend money on ads to let people know about workshops and classes. It has helped build my network a little faster and help me meet new people.

I’ve tried Stumbleupon placements, reddit ads, Facebook Ads and Google Adwords, too. Right now, Twitter is working the best for me. I’m able to target audiences precisely. I get the bonus of people following me after the they look at an ad. I like the variety of ads that I can run. (I’ll go into that in depth in a moment.) I have run very few ads on my personal feed (@docuguy) because I think that feed’s personality is best suited to blog links, news about social change, political humor, and, yes, baby pictures.

The audience I want to reach with ads is following the Red Cup feed (@redcupagency). …

Read More