How Can Your Business Benefit from Hiring Remote Workers?

Written by Sharon Koifman

There’s a bit of a tug-of-war going on in the minds of business advisors these days. Half of them are advocating for open plan, versatile office spaces to promote creativity. The other half are espousing the benefits of remote working, which promotes productivity.

The answer is, unsurprisingly, that there isn’t a one-size-fits-all solution. For some companies, or departments, an on-site solution is the best. It creates an environment that’s great for extroverts, allowing them to bounce ideas off each other and come up with creative solutions.

For other tasks, where the lack of interruptions is a boon, then remote working is most definitely the way to go. If you have a team of ace software developers, do you really want them being interrupted every twenty minutes to be asked about the problem’s someone’s Grandma is having with Windows? Thought not.

Remote working gives you more than just peace and quiet to concentrate. Here are just a few of the reasons you should consider remote working for your business.

Costs

Many of the most successful businesses today started …

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How to Get Brand Awareness Traction on Twitter for Your Startup

Written by Brad Shorr

Twitter, with more than 300 million active users, is an excellent platform for startups ready to introduce themselves to the world. Here are tips for building brand awareness and an enthusiastic community of followers.

Before opening a Twitter account, create relevant, sharable website/blog content. Some of your tweets need to link to website content to give users more information about your business. When creating this content, think about your audience segments. For instance … People in the Twitter venture capital/startup/entrepreneur community will be interested in your company’s backstory and business plan. Customers will be interested in your product/service value proposition. Business journalists and bloggers will be interested in your story based on where you’re located (local journalists are often eager to promote new, local business) or what industry you are in. Users within your industry will be interested in what is new or disruptive about your business, products or services. When setting up your account, include popular, relevant hashtags in your profile, since a lot of users conduct searches based on hashtags. Here’s more …

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Top 5 Best Team Building Activities

Written by Dan Radak

In order to make your company work like a well-oiled machinery, you need to make sure its infrastructure is absolutely flawless. This means having every single person in a perfect spot, based on their merits and predispositions. Still, even this doesn’t guarantee that things will work out for the best.

You see, having a team is not just about composing a group of gifted individuals. It is about people who can synergize together when they need to in order to achieve the best results. Furthermore, creating a positive work environment can help some of your employees overcome their performance anxiety, which is one of the most common phobias of the modern world. To make a great team, however, you need to handpick the individuals who you believe could work well together, and then enhance their bonding efforts with a series of team building activities. Here are a few suggestions.

1.    Playing team building games

The first thing you might want to consider is playing some team building games. This way, you will place your team …

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Cheryl Clements of PieShell Cult/Tech Transcript

Listen on SoundCloud: https://soundcloud.com/redcupagency/cheryl-clements-of-pieshell-on-cult-tech

This transcript has been edited for clarity.

Lee Schneider: It’s the Cult/Tech podcast. I’m Lee Schneider. Joining me today is Cheryl Clements, the founder and CEO of PieShelll. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.

Hey Cheryl, welcome to the podcast.

[00:00:17]

Cheryl Clements: Hi, Lee. Thanks so much for having me.

Lee: First, just tell me a little bit about your background. Why are you the person to be doing this?

[00:00:24]

Cheryl: Oh I love and adore food and come from a long line of what, back in the day, were called hard working women. Now we get fancy names like entrepreneurs. But they were always in the food space and so I’ve always loved that, and I adore technology, and the two of them coming together have worked really well. I’ve worked about 18 years in installing a large software package called SAP. And they always say to take two things that you love the most in a try and make …

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7 Simple Ways You Can Market Your Law Firm Startup

Written by Elena Tahora

First of all, congratulations.

Why?

Well, not everybody is confident and strong enough to create a startup. Much more a law firm startup. The world of law is a scary place for a small startup. It is full of big firms that can easily nudge you off the edge if you aren’t careful enough.

But hey, you are already in the ring so you might as well learn to fight, right?

Playing Their Game

Here’s a little secret. Just because a firm is big doesn’t mean it’s the best. That’s the nature of the business. The biggest are those who are great at selling themselves.

For a small law firm startup, this can be quite a dilemma. “In order for a firm to get their name out there, they have to win cases or at least create a stir. But for them to do that, they have to find clients first. This confuses them on whether they should focus on showing they are the best or marketing their firm,” says Dr. Michael Falzon from CSBgroup.com.

If …

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Dave Whelan of Bespoke Business Strategy on the Cult/Tech Podcast

Joining us today is the Managing Director of Bespoke Business Strategy, Dave Whelan. Bespoke is a strategic consulting firm focused on strategy, operations, business development, and marketing in start-ups and growing organizations, with an emphasis on the intersection of technology, health and wellness. As a consultant, advisor, entrepreneur, and operating executive, Dave has devoted his career to building successful businesses.

Key Takeaways:

“I would say the commonalities take a certain amount of curiosity passion and persistence on the part of the entrepreneurs.” Dave at 1:52 “Every leader really needs to set the tone for the organization and help inspire their team members and help connect them to the bigger vision especially as companies get bigger.” Dave at 2:48 “So what are you doing to drive the business toward that moment when you’ve got paying repeat customers.” Dave at 4:50 “And the technology entrepreneurs and healthcare need to realize that disrupting healthcare is not like disrupting music. Health care is really hard and it’s going to take a lot of work and an evolution rather than a revolution sometimes.” …

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Rob Vickery Cult/Tech Podcast Transcript

Listen to the podcast on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-rob-vickery-of-stage-venture-partners

[00:00:00]

Lee Schneider: It’s the Cult Tech Podcast, I’m Lee Schneider. Joining us today is Rob Vickery, co-founder of Stage Venture Partners. Stage is a seed fund based in Los Angeles that invests in software startups with creative technology. Hey, Rob, welcome to the podcast.

Rob Vickery: Hi, how are you?

Lee: I’m doing very well, excited to do this. You guys are risk takers among risk takers, you invest in new platforms. Define that a little bit [00:00:30] for me, what would you call a new platform?

Rob: Yeah, so being in the seed stage, that means we’re investing in companies that have typically got like a minimum, some sort of a minimum viable product and maybe just the very early stages of traction. Now what that typically means are that some of these companies, they fall into two buckets. The first bucket is that they might be in what we call the frontier technology space, which are things that probably will live in [00:01:00] two or three years in …

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Startups Playing to Win

Ron Miller is a self-described “entrepreneur’s entrepreneur” who has visualized, founded, built, and sold five companies. Speaking in rapid-fire sentences, he gracefully guides the listener through the river of his ideas, and always with a passion for cause-based entrepreneurship. (Ron holds the trademark on the phrase “Doing well by doing good.”) He and Howard Marks founded StartEngine in 2014, originally as a startup accelerator. Since then, it has become one of the best-known sites online to raise money for startups using equity crowdfunding.

You Must Deliver a Message to Win

“My partner and I are both serial startup guys, and we raise capital in just about every form you could imagine—venture capital, private equity, angels, commercial banks, credit cards; I mean, we’ve done it all,” Miller said, “and when we saw this opportunity, we thought it was probably the greatest advancement for entrepreneurship in our generation. Because what makes America great is that we’re innovators, but the thing that holds innovators back is capital, and I think there needs to be a fair and reasonable way where people …

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Investing in Startups – Pitching Is Personal

Pitching is personal. We can crunch the numbers, scrutinize résumés, and ask the difficult financial questions, but at the end of the day, decisions will be made on intangibles—gut responses and feelings that move founders to create and pitch and angels to act.

Why are these emotional intangibles center stage?

Consider for a moment how risky angel investing really is. It’s highly illiquid. Your money can be parked in the investment for a long time, possibly eight to ten years. That’s a long stretch to wait to see the fruits of your labor. You need to do a ton of research on each and every investment you make, and the startups you look at often have little or no financial history—only projections into an uncertain future.

If it’s so risky, why keep doing it? “Because it’s addictive,” says Ross Blankenship, an angel investor and startup coach. “It’s enrapturing to see a company that was valued at $2 million and then it becomes a public company, now worth $4 billion. I mean, just from a financial standpoint, that’s awesome.” Success …

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Getting Creative to Jump Start Your New Business

by Holly Horsman

If you’re in the process of starting a new business and getting it up and running, you probably know how challenging it can initially be to gain traction.Oftentimes, it takes a lot of creativity and ingenuity, as future clients are usually looking for something they’ve never seen before. They also want to know what sets you apart from the competition. Luckily, there are many ways to promote your budding business that can really leave a lasting impression. Here are a few ways to get your business out there and start attracting customers. (By the way, if you’re looking for a book on this, check out Be More Popular: Culture-Building for Startups. It focuses on startups, but applies to any new business.)

Hop on the Technology Bandwagon

Technology has provided a bigger platform than ever for marketing businesses and you definitely want to be a part of this! Social media has the power to push your new company to tens of thousands of viewers in a short period of time. Use this to your advantage and be …

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