A Beginner’s Guide to Social Media Marketing Strategy

Written by Mel Devent

Thanks to the social media boom of recent years, marketing one’s business or personal brand is easier than ever. Now brands have a unique ability to connect personally with their fans as well as communicate to a wider audience easier than ever before.

To some, however, the world of social media marketing feels like a game with rules that are extremely complex and intimidating. With more and more social media platforms popping up and gaining popularity, it can be an overwhelming task to come up with a social media strategy which is both effective and cohesive across many social media platforms. Plus, with all the platforms out there, it can be hard to know how much time and effort you should devote to each one.

The most effective social media strategies put a little time into several social media platforms daily. By posting quality content and understanding how to make the most out of each platform, you can become a social media-marketing master. Below are some tips on how to use social media to your …

Read More

Developing Your Long Term Media Strategy

I have always been a fan of quick hacks and tricks that can get me moving faster. Ultimately what you truly want is loyalty, and hacks often will not help you achieve that over the long term. The only solution is to develop and sustain your media presence over a long period of time.

As mentioned in a previous post: strong writers should consider blogging, just as effective talkers should consider a podcast. “You must figure out the smoothest way for your company to continuously create media of the long term,” as Lee Schneider put it in his Amazon bestseller Be More Popular: Culture Building for Startups.  Perhaps your startup is in phase two. You’ve launched, gotten some users, and you are ready to roll out a few new social channels. How do you refine your process so it is sustainable and effective?

Building communities online is about being specific, really specific. You have to start small, with a community of committed fans and users and grow from there. In other words, you must become popular with only …

Read More

How to Become a Trusted Authority

What’s your vision for becoming an expert? You read all  you can about a your topic. You might rehearse talking about it in front of the mirror. You tape a piece of paper with a few key phrases over your bed so that it’s the last thing you see at night.

Read More