The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.
Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.
By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.