Five Steps to Social SEO – Step 3: Find Your Media

This is a multi-part series written by Lee Schneider about how to be found online using social SEO.  [If you missed step one of this series, it’s right here and step two is here.]

Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you’re putting out, they come back for more. Either it’s interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)

If You Were a Content Tree, What Kind Would You Be?

To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you’d better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting …

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Be Found Online: Recharge Your Website Using Social Connections

You have a brand new website or you’ve just refreshed your old one. It’s got great flow, with an action step on each page, calls to action sprinkled liberally throughout, and a clear mission statement where everybody can see it. Great!  Then why is it so quiet around here? You’ve checked your Google Analytics and the numbers are looking like a 10 year old’s shoe size.  What’s wrong?

Designing for Your Crowd

I’m a big fan of aesthetics. I like simple, clean designs. There are some really ugly sites out there – and, paradoxically, some of those eyesore sites have the most traffic. Why, with their sidebars, popups, banners and screaming color schemes, do they become popular?  Simple answer.

They have designed for their crowd.

The people who visit those sites are comfortable with a lot of … well, let’s call it noise. I know they’re not in my crowd, but when designing sites and advising clients, I always do this when on the road to building more traffic:  Consider how people really use the site, and question who …

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Manifesto: The Truth about SEO

Often I get this request: “I want Schmeckendorf Industries at the top of the Google rankings.” Well, actually I don’t get exactly that request, but everybody wants to be at the top of the rankings. It’s a worthy quest, akin to climbing Everest, but success depends on your equipment and stamina.

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