How to Find Material For Your eBook

This is an excerpt from ACE YOUR EBOOK.

What will your book be about? To answer that question, take a look around. Have you published lots of blog posts, recorded podcasts, or made presentations? Has that material aged well? You might be able to repurpose some of your existing writings, recordings and presentations. Look for a theme among those materials. If one emerges that serves you, use it. We have a client at Red Cup who makes a treadmill that goes under your desk so you can walk while working. We helped develop blogs, podcasts and video presentations around UnSit’s WALK-1 product, discussing workplace wellness, longevity, and health. When it was time to produce an ebook, we had nearly everything we needed to make it. The theme was already there in what we had already produced. Most importantly, the theme served the client’s goals: To enter a larger discussion about fitness and workplace wellness.

Blogs are the easiest material to repurpose. Presentations and podcasts might be more challenging. Here’s a tip: If you have them transcribed …

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