Written by Pontus
You’ve churned out dozens of blog posts, ebooks, and podcasts over the past six months and you’ve got nothing to show for it. No leads, no significant boost in traffic, and no more money in the bank. A lot of us have been there at some point, and it’s defeating to say the least.
But the fact is, content marketing can be incredibly effective — if done right. And if you’re confused, you’re not alone. 65% of marketers claim to be confused about what content works and what doesn’t. It’s not always easy to determine what content will bring your prospects in and what won’t. But it helps if you start looking at the buyer’s journey: Visualize the funnel.
The Sales Funnel
For the sake of simplicity, let’s imagine the sales funnel as basic as we can:
Awareness: This is the top of the funnel where people are just gaining knowledge of your brand. Consideration: At this stage, leads are aware that you exist and are considering or comparing your offer. Conversion: This …