Look, I am a video snob. I’ll admit that right up front. Since I come from a production background I’m used to lots of toys, like multiple cameras, lighting setups powerful enough to trip the breakers in any celebrity’s home, Steadicams, helicopters and satellite uplinks. I have standards, dude. But mostly now I ignore them. I need the rankings.
Art matters. You need rankings, too.
Are you launching or running a startup? Spare no expense on your explainer video. Throw everything you can at it and make it great. Have real people in it, you, your co-founder, your users, people who benefit from what you’re doing. People using your product and enjoying life at the same time is an unbeatable combo. Keep the stick-figure animation to a minimum. It looks cheezy.
Bring on the cheez.
Speaking of cheezy, let’s switch the topic to YouTube. There are many things not to like about the platform. The cheezy ads, the cheezy videos that vault to the top of rankings, the clunky interface that invites struggle and strife. Vimeo is the elegant …