I was riding my bike to work this morning, in a hurry to get to the office. I was going to teach an online class in crowdfunding to people all over the world. I couldn’t be late.
When riding fast in Los Angeles traffic you encounter people running stop signs, dogs leaping out at you, drivers opening doors, kids, strollers, you name it. It’s all coming at you. Since I didn’t want to be late, I focused on my objective, far down the road.
‘Far down the road:’ The metaphor wasn’t lost on me. Startup founders often have their eyes on a distant objective. Launch. Ship. Something big. Something Far Down the Road. As I wheeled down fast to my office, I realized that focusing solely on my objective might get me in trouble. Staring straight ahead at my objective caused me to ignore side streets, alternative paths, and all those dogs, strollers, people talking on phones and texting while crossing the street. It was dangerous. Staring straight ahead was leaving me unprepared for the unexpected.
‘Expect the unexpected’ is …