How to Produce a Technical Podcast that Isn’t Boring

A good podcast is like a TED Talk; it encapsulates a complex topic in a way that non-technical audiences can grasp its importance. When the right speaker tackles it from the right angle, even an Impenetrable topic can become fascinating and popular..

The problem? Planning podcasts about technical topics is hard. No one wants to listen to a repair manual, and you can’t rely on charisma alone to draw listeners. You need to explain, explore, and expand their understanding of your field, and give them something they can take home and use at the end of the episode.

If you’re struggling to come up with engaging topics for your podcast, don’t worry; it’s a common issue. With the right approach (and a pedagogical mindset) you’ll be able to engage and entertain your audience without detracting from your core topics.

So here’s the science of being interesting:

You Don’t Have To Be Unique, You Have To Be Engaging

Unless you’re on the cutting edge, people probably know what you’re on about. So don’t feel like you have to reinvent the wheel …

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How To Expand Your Podcast Audience By Thinking Like An Email Marketer

The more you know about your podcast audience,the more listeners you can get. But once you’ve established a core audience, how do you expand it? Identifying where and when to expand your marketing and content strategy is a constant challenge. Let’s grow your podcast audience by borrowing some tools and techniques from a different field.

Email marketers are familiar with audience segmentation and cohort analysis; they’re a part of almost every mature email marketing campaign. They let marketers identify subsections of their audiences and the other interests those audiences by combining social, demographic, and sales data into a complete picture. Once you identify the segments of your audience, you can send your emails to just the right people who will want to open them.

By applying these tools to podcasting, you can build a stronger relationship between your marketing plan and your overall content strategy. Identifying adjacent audiences will help you upgrade your media distribution, identify key points of collaboration with other podcasts, and diversify your SMM/SEM campaigns to bring in new listeners.

Here’s how:

Quantify Your Core …

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The Means of Production

There has never been a better time to start a blog, launch your podcast, or find your voice online. Powerful forces are driving this openness and freedom. Once dominant media outlets are being unbundled, barriers are being blasted away. There is an opening of the means of distribution.

It started in 1995, when Craigslist planted seeds that would grow like weeds to choke the classified advertising departments of nearly all newspapers. It has continued with YouTube throwing off the chains of network-controlled television production, offering a pop culture audience to just about anybody with a video camera and a Millennial sense of humor. More doors were opened by social channels like Twitter, Facebook, and Snapchat, and platforms like WordPress,Tumblr and Medium. Indie publishing is thriving with CreateSpace, Amazon and Lulu. The means of production and expression are wide open. There is even talk of NPR unbundling itself into a network of podcasts. Sound good to you?

Well, there is also chaos and evil.

YouTube is owned by Google, an organization questing after world domination online as much as Uber quests after …

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When you work with us, you are working with people who love production. We take pride in being producers and editors.

Podcasting holds a special place for us at Red Cup because it takes us back to our production roots. Our founder, Lee Schneider, has a background in production, writing for Good Morning America and for local news, producing magazine-style segments for FOX and NBC, and executive producing series and specials for television networks like History, TLC, Court TV, Discovery Health and Bravo. Red Cup is in production now on various podcasts

How Our Production Process Works

We work in series orders, usually 10 or 13 episodes. Your podcast can be recorded in studio or remotely, using Uberconference. Here is what we work on for you:

  • Guest research
  • Guest booking and scheduling
  • Editorial ideas for your podcast
  • Series production
  • Post-production, mixdown and music
  • Podcast graphics
  • Posting to Soundcloud
  • Syndication to iTunes, Stitcher Radio, TuneIn, and PRX.
  • Promotion 

 

How Can We Help?

Set up a phone call to talk about developing your podcast series.

Prefer email? Contact us here.

Want to learn more about production?  We offer a free ebook about the benefits of podcasting.