A Guide to the World’s Most Popular Podcasts

Got a podcast? Podcasts are a powerful promotional tool. Plus, they’re fun to produce and growing in popularity. According to survey data published by Edison Research and reported by Pew Research, 21% of Americans age 12 or older say they have listened to a podcast in the past month. That means there are more than 50 million active podcast listeners in the US. That’s big growth since 2013, when the share was only 12%. Most are listening on iTunes, followed by popular networks like Stitcher and TuneIn.

How can a podcast help your company? Your growing company needs to establish a leadership position in your market. This can set your company apart from others in the same field. Think of Tom’s Shoes, Warby Parker, Starbucks, or a host of other brands that take a position on current events, charity and giving.

Is taking a position bad? In the old days of business (before the transparency introduced by social media) companies tried to be all things to all people. If you take early radio and TV as examples, they tried to …

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Five Steps to Social SEO – Step 3: Find Your Media

This is a multi-part series written by Lee Schneider about how to be found online using social SEO.  [If you missed step one of this series, it’s right here and step two is here.]

Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you’re putting out, they come back for more. Either it’s interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)

If You Were a Content Tree, What Kind Would You Be?

To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you’d better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting …

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