Beyond the Interview: A Behind-the-Scenes Look at Podcast Production

A high-quality podcast production requires more moving parts than you might think. You can’t plug a mic into your computer a couple of times a week, publish it on iTunes and expect to become the next Serial.

Establishing an active audience and building influence means investing in a strong production. Your planning starts long before the little light turns bright red.

It’s not just about the interview. Before you ever hit record, many things happen behind-the-scenes, including:

Researching which types of guests will work well Understanding the best format for your show Scheduling and communicating with interviewees Creating a comfortable and relaxed environment

In today’s post, I’ll discuss each of these steps and explain why they’re so vitally important to the success of your podcast.

Step 1: Research Potential Guests

Unless you’re doing a solo read or monologue, your podcast needs guests. When we produce podcasts at Red Cup, we look at both expertise and influence when building guest lists.

Guests bring along their knowledge and audience. Each series (usually a run of episodes) will have a mix …

Read More

Secrets of Podcasting: Slow Discovery Improves Audience Engagement

Lost and Found in Podcastland

A common barrier for podcast distribution is discovery. Where most social distribution platforms value short clips of visual content and search platforms value text and viewership behaviors, audio content is harder to share, navigate, and discover.

Podcast listeners don’t want fast and disposable content, though. They only listen to a handful of podcasts at any one time, and they have a tendency to socially invest in the shows they enjoy. This can lead to bad metrics if you look at podcasting through the lens of social media performance, but it can actually produce a higher customer lifetime value when paired with the right media tactics.

Slow discovery isn’t a problem, it’s a feature.

Podcasting UX

The way podcasts are discovered and consumed isn’t a technological issue, it’s a user experience issue.

Despite the accessibility of RSS feeds and the plethora of podcasting apps on the market, the average podcast listener doesn’t behave like other media consumers. Podcast listeners subscribe to an average of just five shows at a time, and they tend …

Read More

Integrating Podcasts Into Your Marketing Plan

Marketing can be expensive and labor intensive, even when you’re staying firmly inside the box. Thanks to competition and advertainment, there’s little room for tentative marketing. That makes extending your marketing plan to include new channels a hard decision.

Podcasting, however, isn’t a short fad or a third party platform. In today’s market, where direct audience access is often challenging and expensive, podcasting offers a unique opportunity to produce memorable content for direct consumption.

If you’re looking to add podcasting to your business’s marketing toolbox, make sure you understand how it can integrate with your existing marketing efforts. The difference between a clogged content calendar and an effective marketing strategy is the way in which different channels and platforms amplify each other. For the right businesses, podcasting can provide amplification that other channels can’t replicate.

Understanding The Podcasting Space

Before diving into marketing strategy, it’s important to understand how podcasting fits into the bigger picture of digital content and digital distribution.

Roughly 67 million people listen to podcasts at least once a month. Demographically, these listeners are young, …

Read More

A Guide to the World’s Most Popular Podcasts

Got a podcast? Podcasts are a powerful promotional tool. Plus, they’re fun to produce and growing in popularity. According to survey data published by Edison Research and reported by Pew Research, 21% of Americans age 12 or older say they have listened to a podcast in the past month. That means there are more than 50 million active podcast listeners in the US. That’s big growth since 2013, when the share was only 12%. Most are listening on iTunes, followed by popular networks like Stitcher and TuneIn.

How can a podcast help your company? Your growing company needs to establish a leadership position in your market. This can set your company apart from others in the same field. Think of Tom’s Shoes, Warby Parker, Starbucks, or a host of other brands that take a position on current events, charity and giving.

Is taking a position bad? In the old days of business (before the transparency introduced by social media) companies tried to be all things to all people. If you take early radio and TV as examples, they tried to …

Read More

Five Steps to Social SEO – Step 3: Find Your Media

This is a multi-part series written by Lee Schneider about how to be found online using social SEO.  [If you missed step one of this series, it’s right here and step two is here.]

Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you’re putting out, they come back for more. Either it’s interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)

If You Were a Content Tree, What Kind Would You Be?

To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you’d better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting …

Read More