Nicholas Cole Mather on the Brandboom Podcasts – Show Transcript

Listen to the podcast on SoundCloud.

Amy Zhou: Welcome to the Brandboom Podcast where we discuss trends and share tips and stories from the savviest retail brands. My guest today as Nicolas Cole Mather. So he goes by the name of Cole. I’m just gonna keep calling him Cole for the rest of the podcast. He’s an expert on branding and marketing to, specifically, Generation Z. And he’s an amazing, prolific writer with more than 200 columns for Inc. Magazine alone. Cole, I’m super excited to have you here. Welcome to the podcast.

[00:00:28] Nicholas Cole Mather: Thanks for having me. I really appreciate it.

[00:00:30] Amy: So Cole, I’ve been reading a lot of your columns and your pieces and you’ve written a lot about how people feel about millennials in general, and how they’ve undoubtedly changed the perception of the workforce culture from Big Fortune 500 companies to every little startup out there. But in your point of view, before we go into Gen Z, how do you think millennials have actually changed their expectations of …

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Instagram Ad Campaign Tips with Cannabis Lifestyle Creator Erin Coffey

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Today Amy’s guest is Erin Coffey, owner of The High Rise, a 420 media platform and cannabis lifestyle brand. The High Rise does original 420 videos, hats, t-shirts, hoodies, socks and more! HRTV (High Rise TV) on YouTube has popular episodes with more than 50,000 views. The brand has 111K followers on Instagram. Listen to the podcast right here, and visit http//brandboom.com for show notes, transcripts and more. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“It was kind of just like, “Hey, let’s make some videos.” Let’s throw ’em up, see if we can get some attention, some traffic,” and then, boom, it just kinda took off faster than expected.” Erin at 4:38 “I would say 90% of my marketing budget and focus is on paid Instagram advertising.” Erin at 9:05 “So we …

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Brandboom Podcast: Buyer Tips on Getting Your Brand into Retail Stores with Mary from Fab Counsel

Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel — a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur — to talk all things retail, merchandising and how to get your line into stores.

Listen to the podcast on SoundCloud. Or just click play below. Scroll down for a deep dive into show notes and a transcript.

 

Key Takeaways:

“FAB Counsel stands for Fashion and Business Counsel and what is  that is a support and resource for fashion entrepreneurs” Mary at 3:09 “The fastest way (to get in to stores) is to have proven sales” Mary at 6:44 “Buyers are always looking for some type of reassurance that what you’re going to them will sell at …

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CTRL Collective on Cult/Tech Transcript

Listen to this podcast on Soundcloud or on the Red Cup Agency website.

[00:00:04]

Lee Schneider: It’s the Cult/Tech podcast. I’m Lee Schneider. Joining me today are David Brin and Taleia Mueller of CTRL Collective. Welcome to the podcast to you both.

David Brin and Taleia Muelle: Thank you.

[00:00:16]

Taleia: So CTRL Collective is a co-working space. We really wanted to be able to offer entrepreneurs, startups, and established companies a place with a lot of soul, a lot of heart, to drive them and propel them forward in their field.  So  we created a space that really is community focused where we base everything ..

Lee: The space operates on its own version of the 80/20 rule. Eighty percent of your time you’re working on your own project, Twenty percent of the time you’re giving back to the community.

[00:00:47]

Taleia: So we’ve done toy drives,  we’ve done food charity things where we get all sorts of food donated. We’ve done soup kitchens.

[00:00:55]

David: Then we set out to figure out how to make that community a little bit …

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Cheryl Clements of PieShell Cult/Tech Transcript

Listen on SoundCloud: https://soundcloud.com/redcupagency/cheryl-clements-of-pieshell-on-cult-tech

This transcript has been edited for clarity.

Lee Schneider: It’s the Cult/Tech podcast. I’m Lee Schneider. Joining me today is Cheryl Clements, the founder and CEO of PieShelll. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.

Hey Cheryl, welcome to the podcast.

[00:00:17]

Cheryl Clements: Hi, Lee. Thanks so much for having me.

Lee: First, just tell me a little bit about your background. Why are you the person to be doing this?

[00:00:24]

Cheryl: Oh I love and adore food and come from a long line of what, back in the day, were called hard working women. Now we get fancy names like entrepreneurs. But they were always in the food space and so I’ve always loved that, and I adore technology, and the two of them coming together have worked really well. I’ve worked about 18 years in installing a large software package called SAP. And they always say to take two things that you love the most in a try and make …

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Cheryl Clements Of PieShell on the Cult-Tech Podcast

Joining Lee Schneider on the podcast for this episode is Cheryl Clements, the founder and CEO of PieShell. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.

For Cheryl, food is personal.Growing up, she spent summers helping her mother run a pie-making business. Aptly named “The Pie Shell,”it was headquartered where all good startups begin: in the family’s basement. It was from her mother that Cheryl learned what it takes to build a successful food operation. More than that, she learned how communities grow around the food that people share. When Cheryl thought of embarking on her own food venture, she saw a crucial need for a crowdfunding platform that addresses the unique challenges of food and beverage entrepreneurs.

Listen here on Red Cup, on SoundCloud, or subscribe on iTunes, Stitcher Radio or TuneIn.

Key Takeaways:

“That is one of the things that crowdfunding leverages tremendously — is that sense of community.” Cheryl at 1:53 “The foodies that follow them and are passionate about finding …

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The Future of Reading

There is nothing better on a summer day than a book in your hands. That statement will always be true. Or maybe not.

You’re reading these words on device of some kind, unless you printed them out. Amazon is selling a lot of ebooks today. Students are working through assignments online. Educators offer them online sources to read and video to view. It’s more than just convenience. When you are chasing information, the most current sources are online. The world changes too fast. Where does that leave the textbook?

Ever since high school, I’ve held onto my copy of Janson’s History of Art. In the edition I own, the timeline ends around Jackson Pollock. It’s useful if I need to know about the Venus of Willendorf and Alexander Calder. Beyond that, it’s frozen in time. It’s a wonderful, outdated book that, together with my high school volume of Shakespeare, makes for the perfect elevating experience — for my laptop. I use both to prop up my Mac when I work at a standing desk.

Read the rest of this post …

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Sebastian Stricker of ShareTheMeal on the Cult-Tech Podcast

ShareTheMeal is an app from the World Food Program that enables people to share their meals with children in need, using an iphone or Android app. Joining us from Berlin today is Sebastian Stricker, Head of ShareTheMeal.

The shared meals provided by the organization help provide school meals to 25,000 children affected by Boko Haram violence.

The podcast is produced by Red Cup Agency. Edited by Kay Vermeil. Communications outreach by Jason Visenberg. The interviewer is Lee Schneider.

Key Takeaways:

“We want to work in situations where there is a real need” Sebastian at :43 “In the beginning it was 2 of us and currently we are a team of 10 people” Sebastian at 2:45 “We want to show people that they can help and that it’s also rewarding” Sebastian at 5:05 “We want to grow the pie of funds for fighting hunger” Sebastian at 13:12 “With the app we hope to provide people with the positive feedback that it’s nice to share” Sebastian at 14:50

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Nick Gray of Museum Hack on the Cult-Tech Podcast

Museum Hack leads what they call “renegade” museum tours for individuals, private groups and company team building in New York, DC, San Francisco and Chicago. Nick Gray, the founder and CEO, is here to tell us how it works, and what a renegade museum tour is, anyway. Nick has some valuable lessons for startups and marketers: He has used content marketing to help his company become better known.

 

Key Takeaways:

“Our tours are two to three times as fast as most museum tours and they’re led by an amazing cast of characters.” Nick at :43 “I’ve just wanted to create a great experience for my friends and that’s what this business is really rooted in.” Nick at 4:18 “We choose our guides based on their storytelling ability and it’s very hard. Usually we’ll have over 200 applicants apply for one job opening” Nick at 6:09 “What happens is people come on a tour with us and they really really like it. They see it’s legit and that our tour guides are amazing and presenters and …

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Henry Albrecht of Limeade on the Cult/Tech Podcast

Limeade is a corporate wellness technology company that drives employee engagement. The platform inspires happier, healthier and more productive employees. Their tagline is “great companies invest in the well-being of their people, and in return, employees invest in the well-being of the company.“

Henry Albrecht is CEO and board director of Limeade. and he joins us today on the podcast to talk about how companies are implementing effective workplace wellness programs. Listen right here, on SoundCloud, or iTunes, or read the podcast transcript.

Key Takeaways:

“I’ve found that my life at work has a huge impact on my life at home and my relationships with my friends and family and how I feel every day.” Henry at 1:03 “We actually use kind of the voice of the human being to determine what well-being is. ” Henry at 1:47 “One key to successful programs versus ones that aren’t so successful is try to take in the whole person and also their motivation not just where they are right now but what do they care about …

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