PR Has a PR Problem

PR has its own kind of PR problem. The bad actors are email spammers who throw pitches at you even if there is absolutely no fit. You’d expect that, because they are spammers after all.  There are legit PR people who put you on their list without asking.  This makes them seem like spammers, even though I’m sure they are very nice. This spammy behavior causes some people, whom I am sure are also very nice, to send me hatey emails about my emails, which they say are very spammy.  This is an elaborate version of ‘one bad apple spoils the bunch,’ except that there are a lot of spammers, too many irrelevant messages, and a whiff of desperation about the whole pitch process. 

I have a solution for this. It’s called relevance.  If we all pitched relevant material to the right people, and made that a moral imperative of doing PR and marketing, everyone would be happier.  When people get mad at me for pitching them it’s because they think I don’t know them. They feel that my pitch …

Read More