Look at this personality graph the Internet created for me. Now you know everything about me.
By the way, you don’t really know everything about me.
The plot, created by a startup called Five, is intrusive, funny, and maybe kind of accurate. Kind of, because it’s based only on what I post to Facebook. That’s a small slice of my reality, since I don’t use Facebook all that often. Big corporations are using information like this to market to me. If they only used this information, though, they’d be working with only a small slice of who I am. Good idea? Not really. Small slice, limited data set, limited view.
No quick judgements.
It would be nice if there were a really fast way to put people into categories, like Klout tries to, but it’s just not possible. I think the best you can do is find likeminded people who are (knowingly or unknowingly) building a culture together. That sort of research is going to take a little time, but what you learn will be richer.