How to Market Your New Business Online

Written by Hayden Myers

Most people now accept that having an online presence is crucial to the success of a new business that is trying to find its first customers and start growing. However, too many people spend a great deal of effort in creating their website, and then simply cross their fingers and wait for something to happen. But with so much competition and ‘noise’ out there, just having a website is no longer enough – you need to make continuous efforts to market it and promote your product, just like you do in the offline world.

We’ve broken the process down into a few questions to help you better understand what it takes for a website to do the job you want it to – of selling your product or service – and how to do it well.

Is your website mobile- and user-friendly?

A lot of business owners have a clear idea of what they want their website to look like – and that often includes things like company colors and large images, attractive fonts and other …

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