Minimum Viable Personality

If you aren’t yet reading Fred Wilson’s daily blog, start today. It’s one of the best ‘top of mind’ daily blogs that I know. But even he doesn’t write something new every single day. Sometimes he reposts. Here’s a link to one of those, which contains this invaluable advice:

MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.

SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.

NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT.

The all-caps and weird language come from Fakegrimlock, who is a giant robot startup dinosaur with a Twitter account and a blog. He (it?) describes what he does as WRITE CODE, DRINK COFFEE, KICK ASS.  I don’t know who Fakegrimlock really is, but he (it?) has a great take on building a culture around your startup.  Here’s a link to the full Fred Wilson post with Fakegrimlock’s words of startup wisdom.

http://avc.com/2014/09/reblog-minimum-viable-personality/

Read More