Juan Pablo Segura on MediStrategy Podcast

Red Cup’s client Juan Pablo Segura of Babyscripts was recently a guest on the the MediStrategy Podcast. The episode is entitled “Improving Prenatal Care and Birth Outcomes Via Mobile Technology.” You can listen to the podcast on SoundCloud.

What if we could eliminate preterm births by 2027? There’s an app for that.

That is the moonshot goal of Babyscripts, a new model in pregnancy management that seeks to improve prenatal care and birth outcomes by supporting both pregnant moms and their physicians. The app has been adopted by several of the nation’s top health systems, including MedStar Health, George Washington University Medical Faculty Associates, Northwestern Medicine, UT Physicians, and Aurora Health.

A graduate of Notre Dame’s Mendoza College of Business, Juan Pablo Segura is the Co-founder and President of Babyscripts, the only doctor-delivered digital health tool that employs remote monitoring and big data to detect problems sooner. The innovative Babyscripts technology has been recognized by Startup Health as a ‘Healthcare Transformer’ and by CTIA as a ‘Wireless Lifechanger.’ The venture was also a member of the …

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Scott Thielman of Product Creation Studio on Cult/Tech

It’s the Cult/Tech podcast – medical technology edition. We’re talking today with Scott Thielman of Product Creation Studio. Scott works on projects in industrial design, firmware, electrical engineering, user experience, and product management. But today we are going to be zeroing in on one company as a use case. LumiThera has developed a medical device which uses non-invasive low-light therapy to treat vision-related diseases – like macular degeneration. In the United States alone, approximately 11 million people suffer from impaired vision, and numbers are expected to double by 2020.

Scott talks about the product development process and who needs to be on a medtech startup’s team in order for it to succeed. We also cover how the Lean Startup methodology applies to medtech startups and the role of design thinking. Lee Schneider is the interviewer. The podcast is produced by Red Cup Agency.

Cult/Tech is produced by Red Cup Agency. The interviewer is Lee Schneider. More info on our site: http://podcast.redcupagency.com

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Babyscripts CEO Anish Sebastian on the cult/tech Podcast

Today on the cult/tech Podcast we are talking about an iPhone app and a medical monitoring program called babyscripts.  Joining us on the podcast is Anish Sebastian, the CEO and co-founder of Babyscripts.

Babyscripts has raised more than $2million to “make pregnancy better,” as its founders would say. The startup is working with OB-GYN practices nationwide, distributing a “mommy kit” which contains WiFi- and Bluetooth-enabled monitoring devices to closely connect pregnant mothers with their health care practitioners.

Working with Florida Hospital’s Innovation Lab, Babyscripts is hosting a conference is December called the Future of Obstetrics Summit. The  cult/tech podcast is produced by Red Cup Agency.  Lee Schneider, communications director, is the interviewer.

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