Written by Elena Tahora
First of all, congratulations.
Well, not everybody is confident and strong enough to create a startup. Much more a law firm startup. The world of law is a scary place for a small startup. It is full of big firms that can easily nudge you off the edge if you aren’t careful enough.
But hey, you are already in the ring so you might as well learn to fight, right?
Playing Their Game
Here’s a little secret. Just because a firm is big doesn’t mean it’s the best. That’s the nature of the business. The biggest are those who are great at selling themselves.
For a small law firm startup, this can be quite a dilemma. “In order for a firm to get their name out there, they have to win cases or at least create a stir. But for them to do that, they have to find clients first. This confuses them on whether they should focus on showing they are the best or marketing their firm,” says Dr. Michael Falzon from CSBgroup.com.