Why Your Social Media Marketing Strategy Needs to Include Instagram

Written by Mitchel Jordon

Instagram is one of the best social media platforms in the modern world. It provides perfect gateway to the world of photos and videos. The platform lets you reach out to the world via digital content and it certainly follows the gist of “a picture is worth a thousand words.”

Instagram is your perfect place to reach out to your target audience just by posting what they might be interested in. Instagram has millions of monthly active users and all the millennials are using it. You should also include Instagram in your business marketing because many businesses are successfully running campaigns for promoting their products on Instagram.

Let’s go through some important arguments about why Instagram should be a part of your marketing strategy.

Instagram has a huge user base

You won’t begin to believe the number of users Instagram is entertaining every moment. Just to add in to your surprise, let me tell you, Instagram has 700+ million monthly active users, 400+ million daily active users. The new feature of stories introduced by …

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How a Chatbot Can Make It Easier to Run Your Business

Written by Elizabeth Kelly

There’s a huge debate taking place in the business world. As AI technology, or the closest thing we have to it so far, begins to take center stage, what are the right ways to use automation in business communication?

Specifically, the conversation centers around the use of chatbots. It’s easier than ever to create one for your business, and the time saved answering basic questions can save your business a lot of money while letting you be more productive than you are now. No, we’re not talking about bots used for automatic retweets and likes for micro influencers on Twitter.

Sound good? There’s still a limit to what a chatbot can and can’t do. The first thing you need to know is what a chatbot is and why businesses use them. A chatbot is a program that can communicate with your customers through text. It’s programmed to understand most of what your customer is saying and responds appropriately. The more information you provide to the program, the better your bot will be able to help your …

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Five YouTube Marketing Campaigns Your Brand Can Use

Written by Cley Williams

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

But apart from the obvious pre-roll ads we all know YouTube for, what other kind of campaigns can your brand run?

Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo …

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Getting Creative to Jump Start Your New Business

by Holly Horsman

If you’re in the process of starting a new business and getting it up and running, you probably know how challenging it can initially be to gain traction.Oftentimes, it takes a lot of creativity and ingenuity, as future clients are usually looking for something they’ve never seen before. They also want to know what sets you apart from the competition. Luckily, there are many ways to promote your budding business that can really leave a lasting impression. Here are a few ways to get your business out there and start attracting customers. (By the way, if you’re looking for a book on this, check out Be More Popular: Culture-Building for Startups. It focuses on startups, but applies to any new business.)

Hop on the Technology Bandwagon

Technology has provided a bigger platform than ever for marketing businesses and you definitely want to be a part of this! Social media has the power to push your new company to tens of thousands of viewers in a short period of time. Use this to your advantage and be …

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8 Major Effects of the Internet to the Retail Industry

Written by Gemma Reeves

The rise of the internet has brought a wave of change that has washed over nearly every aspect of life. With the internet’s capabilities come new opportunities and the necessity of change. The force of the internet encourages businesses and markets to adjust.The retail industry is familiar with these changes and has experienced an evolution that expands opportunity and challenges current practices.

(1) The Internet allows sellers to have a vast inventory, which could be limited when you have a physical store.

Take for example your neighborhood bookshop. Books take up a lot of space, and so the number of titles that they could readily offer would be limited by how many they can actually display and hold in their storage. However, if you check out Amazon.com, they have thousands and thousands of titles of books and even magazines that are readily available for the customer to purchase. They could buy different editions and volumes at just a click of the mouse, and customers can even choose between receiving an actual hard copy or downloading a …

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How to Send Your Company’s Reputation Through the Roof

By Dan Radak

In the business game, reputation is king. Word of mouth can literally launch a business into the stratosphere or shut it down. Especially today, with social media influencing every aspect of our lives, reputation plays a key role. Mistakes are almost impossible to hide – they reach other clients, and your potential audience in an instant. How you position yourself, and what kind of picture you paint of your company can greatly influence the success of your business endeavor. But how do you build up your company’s reputation? Here are some tried and true methods.

Don’t Bite off More Than You Can Chew

The first and foremost thing that will affect your reputation is how serious you are about your work. When you are negotiating, don’t allow yourself to be seduced by potential profits, only to realize afterwards that you have no way of actually honoring your deal. Going back on your word, delays and incomplete deliveries are a quick and sure way to run your business to the ground. No matter how attractive an offer might …

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How To Build A Strong Brand Image And Keep Your Customers Happy

Written by Philip Piletic

Effective brand strategies are the way to build your company and keep your customers happy.  You can use one or all of the marketing techniques outlined below to make both happiness and growth happen:

Implement Smart Outreach Strategies

Although defined broadly, smart outreach is basically the process of connecting with your target market in an exciting, creative way that optimizes the brand awareness process. The end product of an effective smart outreach campaign is optimized visibility and enhanced conversion. Smart outreach strategies are effective because they build relationships while simultaneously ensuring that the prospective client becomes more familiar with the value of your brand.

There are numerous techniques you can deploy to generate these outcomes. One of them includes placing primacy on the community-building process. This strategy is effective because it involves reaching out to the target market in a manner that causes them to organize a “society” or “neighborhood” around your brand. By building a community of people around your brand, you’ll help make your product or service line a more integral part of the prospective …

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Fitting In Or Staying True to Your Vision? How Yacht Got It All Wrong (But Not In the Way You Think)

Using PornHub as ad space was clever. The first time. When Diesel did it in January. Nicola Formichetti, the high-end denim brand’s artistic director, told i-D Magazine, “The message is simple: before you jerk off, look at this.” This is a line Andy Warhol would’ve been proud of. There’s no crying or making excuses in art, people, or marketing – which, some might argue, is one and the same these days.

And now, here we are four months later with a different kind of product being peddled on PornHub, except this media stint wasn’t praised for its cleverness. We’re talking, of course, about the Portland band Yacht (also known as YACHT, but we’re grown-ups here – so it’s just getting one capital letter like all the other proper nouns) and their fake sex tape leak to promote their aptly named song, “I Wanna Fuck You Til I’m Dead.” Jona Bechtolt and Claire L. Evans, the Yacht duo who also happen to be in a relationship, committed to duping the public, through Facebook posts, stating that their sex tape had been …

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The ABCs of Effective Marketing to Ed Tech Buyers

Ed Tech is Rich. Ed Tech is Hungry. Ed Tech is Hard to Penetrate.

Last year was a banner one for the education technology market. According to EdSurge.com, in 2015 the industry got $1.85 billion in funding. The industry has seen venture capital deals boom – and there’s no sign of stopping anytime soon. GSV Capital predicts that the education sector will go from being 9% of America’s GDP to 12%. Not too bad.

With so much attention focused on new education technology, all the “silicon” startups (Silicon Valley, Silicon Beach, Silicon Alley) are bustling to get their products in front of buyers. But how? That’s the question.

Getting to the Core of What Educators Want

Despite educators being eager for great solutions, there’s still a challenge in getting educators to try or even think about trying your product. That is, in part, due to many startups being unaware of how educators like to do business (word-of-mouth, great reviews, in-person communication) and what gets them to perk up as they pass hundreds of tables down convention aisles.

And what do …

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How Can Instagram Help a New Business?

 

Instagram can also be used as an online marketing tool to develop your business. What makes it unique is that pictures can be shared easily and it is mobile-friendly too.

These are some the ways it can be helpful

        It draws followers to window-shop         You can get new business contacts         It can help increase sales         You can keep in touch with your customers         You can connect at a much more personal level

Graphic courtesy idigic.

 

 

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