How to Create Content for Every Stage of the Sales Funnel

Written by Pontus

You’ve churned out dozens of blog posts, ebooks, and podcasts over the past six months and you’ve got nothing to show for it. No leads, no significant boost in traffic, and no more money in the bank. A lot of us have been there at some point, and it’s defeating to say the least.

But the fact is, content marketing can be incredibly effective — if done right. And if you’re confused, you’re not alone. 65% of marketers claim to be confused about what content works and what doesn’t. It’s not always easy to determine what content will bring your prospects in and what won’t. But it helps if you start looking at the buyer’s journey: Visualize the funnel.

The Sales Funnel

For the sake of simplicity, let’s imagine the sales funnel as basic as we can:

Awareness: This is the top of the funnel where people are just gaining knowledge of your brand. Consideration: At this stage, leads are aware that you exist and are considering or comparing your offer. Conversion: This …

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How to Get Brand Awareness Traction on Twitter for Your Startup

Written by Brad Shorr

Twitter, with more than 300 million active users, is an excellent platform for startups ready to introduce themselves to the world. Here are tips for building brand awareness and an enthusiastic community of followers.

Before opening a Twitter account, create relevant, sharable website/blog content. Some of your tweets need to link to website content to give users more information about your business. When creating this content, think about your audience segments. For instance … People in the Twitter venture capital/startup/entrepreneur community will be interested in your company’s backstory and business plan. Customers will be interested in your product/service value proposition. Business journalists and bloggers will be interested in your story based on where you’re located (local journalists are often eager to promote new, local business) or what industry you are in. Users within your industry will be interested in what is new or disruptive about your business, products or services. When setting up your account, include popular, relevant hashtags in your profile, since a lot of users conduct searches based on hashtags. Here’s more …

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5 Ways New Restaurants Should Use Social Media

Written by Danielle Ryans

Getting a new restaurant set up is not the work of a moment. You’ve put together a brilliant team, decked out your venue, procrastinated over the menu — and most importantly, ensured that the food is worthy of your dream customers.

But without bums on seats, it’s all for nought. And unfortunately, in today’s economy and with competition greater than ever, that can be the hardest part.

It’s a sad statistic, but most new restaurants fail within the first three years of opening. Luckily, there are plenty of ways to get the good word out there about your great establishment. Build a great website, kick off a killer loyalty program, get listed in those niche directories, organise some special deals and fun events — and so much more.

But when it comes to getting people to take the plunge to try out a new restaurant, it’s still good old word of mouth that makes the most impact. Better than any other form of advertising, four out of every five new restaurant patrons are there because a …

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Love ‘Em or Leave ‘em, Here’s Why You Need Influencers 

Written by Shariq Toor

Influencers are having their day. From foodie bloggers to self-professed style mavens, they show the world what’s new, what’s cool, and ultimately, what to buy. And they do it in a way that’s akin to having a recommendation from your best friend.

Marketers, what’s not to love?

If you haven’t yet tapped into the power of influencer marketing, it’s time. Influencers aren’t just having their day—they’ve arrived.

Here’s why influencer marketing works and why it’s around to stay. Get excited: you’re about to learn about influencers so you can use, er, work with them to help your clients and yourself gain exposure, get leads, and win more customers.

Be warned: this is comprehensive, so you’re going to learn why influencers enjoy such raw power to persuade. There’s a little bit of internet history and the tiniest bit of theory packed in these paragraphs. But don’t fear the long-form post. You’ll be a better marketer for it.

Understand Influencers. Feel Their Power. Then Harness it For Yourself

Influencers weren’t always the darlings of the marketing world. Admit …

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7 Simple Ways You Can Market Your Law Firm Startup

Written by Elena Tahora

First of all, congratulations.

Why?

Well, not everybody is confident and strong enough to create a startup. Much more a law firm startup. The world of law is a scary place for a small startup. It is full of big firms that can easily nudge you off the edge if you aren’t careful enough.

But hey, you are already in the ring so you might as well learn to fight, right?

Playing Their Game

Here’s a little secret. Just because a firm is big doesn’t mean it’s the best. That’s the nature of the business. The biggest are those who are great at selling themselves.

For a small law firm startup, this can be quite a dilemma. “In order for a firm to get their name out there, they have to win cases or at least create a stir. But for them to do that, they have to find clients first. This confuses them on whether they should focus on showing they are the best or marketing their firm,” says Dr. Michael Falzon from CSBgroup.com.

If …

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5 Reasons Why Social Media is Essential to Start-ups

Written by Jessica Rousey

The foundation of every successful startup and the launch of the company always involves careful thinking about a social media strategy. We cannot escape the reality that technology has been part of everybody’s life, and one of the most efficient ways to communicate with your buyers throughout the globe is through social media.

Businesses are evolving so fast to sustain the needs of the people, and social media has been their greatest weapon in terms of marketing, information dissemination, as well as building good customer relationships. No matter how creative a startup business model is, the right message has to be carried out successfully to the targeted audience. Furthermore, the impact of social media is so strong that it attracts people and holds their attention. It can also be observed that modern generation of business professionals believe in technologically-advanced tools. Thus, big companies are utilizing the utmost potential of social media to widen their networks and be connected around the world.

Here are some handy tips that will help you make the most of the social …

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Why Your Social Media Marketing Strategy Needs to Include Instagram

Written by Mitchel Jordon

Instagram is one of the best social media platforms in the modern world. It provides perfect gateway to the world of photos and videos. The platform lets you reach out to the world via digital content and it certainly follows the gist of “a picture is worth a thousand words.”

Instagram is your perfect place to reach out to your target audience just by posting what they might be interested in. Instagram has millions of monthly active users and all the millennials are using it. You should also include Instagram in your business marketing because many businesses are successfully running campaigns for promoting their products on Instagram.

Let’s go through some important arguments about why Instagram should be a part of your marketing strategy.

Instagram has a huge user base

You won’t begin to believe the number of users Instagram is entertaining every moment. Just to add in to your surprise, let me tell you, Instagram has 700+ million monthly active users, 400+ million daily active users. The new feature of stories introduced by …

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How a Chatbot Can Make It Easier to Run Your Business

Written by Elizabeth Kelly

There’s a huge debate taking place in the business world. As AI technology, or the closest thing we have to it so far, begins to take center stage, what are the right ways to use automation in business communication?

Specifically, the conversation centers around the use of chatbots. It’s easier than ever to create one for your business, and the time saved answering basic questions can save your business a lot of money while letting you be more productive than you are now. No, we’re not talking about bots used for automatic retweets and likes for micro influencers on Twitter.

Sound good? There’s still a limit to what a chatbot can and can’t do. The first thing you need to know is what a chatbot is and why businesses use them. A chatbot is a program that can communicate with your customers through text. It’s programmed to understand most of what your customer is saying and responds appropriately. The more information you provide to the program, the better your bot will be able to help your …

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Five YouTube Marketing Campaigns Your Brand Can Use

Written by Cley Williams

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

But apart from the obvious pre-roll ads we all know YouTube for, what other kind of campaigns can your brand run?

Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo …

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Getting Creative to Jump Start Your New Business

by Holly Horsman

If you’re in the process of starting a new business and getting it up and running, you probably know how challenging it can initially be to gain traction.Oftentimes, it takes a lot of creativity and ingenuity, as future clients are usually looking for something they’ve never seen before. They also want to know what sets you apart from the competition. Luckily, there are many ways to promote your budding business that can really leave a lasting impression. Here are a few ways to get your business out there and start attracting customers. (By the way, if you’re looking for a book on this, check out Be More Popular: Culture-Building for Startups. It focuses on startups, but applies to any new business.)

Hop on the Technology Bandwagon

Technology has provided a bigger platform than ever for marketing businesses and you definitely want to be a part of this! Social media has the power to push your new company to tens of thousands of viewers in a short period of time. Use this to your advantage and be …

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