Written by Dan Radak
It isn’t easy to be an owner of an SME (small and medium-sized enterprise) nowadays, especially if you work both offline and online. Many entrepreneurs have realized that investing in offline marketing is too expensive. As a result, the online advertising environment is witnessing a significant rise in the number of online marketing campaigns. Since they’re happening simultaneously with cutting-edge tech advancements, it’s essential to blend them together and improve your online marketing efforts. So, we hereby present 5 crucial features for digitally marketed SMEs in 2017.
Instant needs, instant response
According to current data from the US Census Bureau, millennials – people born between 1982 and 2000 – have outnumbered baby boomers. This trend isn’t prevalent only in the USA. The domination of young, technologically-adept people is a global phenomenon. It makes sense that modern owners of small and mid-sized enterprises should adapt their content to those people. In line with that, strip off all the unnecessary features from your websites and, more importantly, your apps. Millennials want it all and they want it …