Integrating Podcasts Into Your Marketing Plan

Marketing can be expensive and labor intensive, even when you’re staying firmly inside the box. Thanks to competition and advertainment, there’s little room for tentative marketing. That makes extending your marketing plan to include new channels a hard decision.

Podcasting, however, isn’t a short fad or a third party platform. In today’s market, where direct audience access is often challenging and expensive, podcasting offers a unique opportunity to produce memorable content for direct consumption.

If you’re looking to add podcasting to your business’s marketing toolbox, make sure you understand how it can integrate with your existing marketing efforts. The difference between a clogged content calendar and an effective marketing strategy is the way in which different channels and platforms amplify each other. For the right businesses, podcasting can provide amplification that other channels can’t replicate.

Understanding The Podcasting Space

Before diving into marketing strategy, it’s important to understand how podcasting fits into the bigger picture of digital content and digital distribution.

Roughly 67 million people listen to podcasts at least once a month. Demographically, these listeners are young, …

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