What? Email, for startups? Isn’t email really old school? Yes, it is, and in the best way.
If you’re trying to ramp up user adoption and extend your reach, you should look at email. Most internet users use it (no surprise there) and while people are reading emails, they tend to remain focused on the email itself, not skittering off as they do on Facebook, reddit and other social platforms. Yes, it’s true. When people read your emails they are paying attention. Here are a few surprising ways that you can use email to build user adoption for your startup.
Building user adoption for your startup
Create a landing page with a countdown. Let’s say you haven’t launched yet, but you still need potential users to get excited about your app, campaign or service. Setting up a landing page with a service like Unbounce is a snap. Or, if you’re using WordPress, check out the pre-built countdown themes available you can use to build anticipation. ThemeForest has some that I like. Now, once you have people on your …