Love ‘Em or Leave ‘em, Here’s Why You Need Influencers 

Written by Shariq Toor

Influencers are having their day. From foodie bloggers to self-professed style mavens, they show the world what’s new, what’s cool, and ultimately, what to buy. And they do it in a way that’s akin to having a recommendation from your best friend.

Marketers, what’s not to love?

If you haven’t yet tapped into the power of influencer marketing, it’s time. Influencers aren’t just having their day—they’ve arrived.

Here’s why influencer marketing works and why it’s around to stay. Get excited: you’re about to learn about influencers so you can use, er, work with them to help your clients and yourself gain exposure, get leads, and win more customers.

Be warned: this is comprehensive, so you’re going to learn why influencers enjoy such raw power to persuade. There’s a little bit of internet history and the tiniest bit of theory packed in these paragraphs. But don’t fear the long-form post. You’ll be a better marketer for it.

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