A Beginner’s Guide to Social Media Marketing Strategy

Written by Mel Devent

Thanks to the social media boom of recent years, marketing one’s business or personal brand is easier than ever. Now brands have a unique ability to connect personally with their fans as well as communicate to a wider audience easier than ever before.

To some, however, the world of social media marketing feels like a game with rules that are extremely complex and intimidating. With more and more social media platforms popping up and gaining popularity, it can be an overwhelming task to come up with a social media strategy which is both effective and cohesive across many social media platforms. Plus, with all the platforms out there, it can be hard to know how much time and effort you should devote to each one.

The most effective social media strategies put a little time into several social media platforms daily. By posting quality content and understanding how to make the most out of each platform, you can become a social media-marketing master. Below are some tips on how to use social media to your …

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