How to Optimize Your Website and Be Found Online

How to Optimize Your Site

You want your site to be indexed by Google, Bing and other bots. The reason is simple: when people search for the name of your business, your business comes up, and even more importantly, when people search for the market category you’re in (‘eco-friendly dry cleaners in Jackson Hole’) your business comes up at the top of results. Optimizing your sites for search engines is making them machine friendly. But that’s only part of the puzzle, because people are your customers and clients, not computers. (Unless you’re living in an advanced civilization somewhere, in which case I suggest you just get on your jet pack and fly away now.)

People find what they want online by using search engines, but they also go by recommendations. If they don’t have a friend to give them advice, they turn to online proxies, like Facebook, Twitter, Yelp and Google. Activity online like posts, conversation and comments will change rankings. People are calling this conversational approach Social SEO. Let’s start with the simple things you need to have going …

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How to Develop Your Social Narrative

Everybody needs a social narrative. For some people it’s their “elevator speech” – that quick verbal delivery of services that is supposed to happen between floors in an elevator. For others, their social narrative is a storyline that their business unfolds over time and over the web.

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