5 Ways New Restaurants Should Use Social Media

Written by Danielle Ryans

Getting a new restaurant set up is not the work of a moment. You’ve put together a brilliant team, decked out your venue, procrastinated over the menu — and most importantly, ensured that the food is worthy of your dream customers.

But without bums on seats, it’s all for nought. And unfortunately, in today’s economy and with competition greater than ever, that can be the hardest part.

It’s a sad statistic, but most new restaurants fail within the first three years of opening. Luckily, there are plenty of ways to get the good word out there about your great establishment. Build a great website, kick off a killer loyalty program, get listed in those niche directories, organise some special deals and fun events — and so much more.

But when it comes to getting people to take the plunge to try out a new restaurant, it’s still good old word of mouth that makes the most impact. Better than any other form of advertising, four out of every five new restaurant patrons are there because a …

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How To Build A Strong Brand Image And Keep Your Customers Happy

Written by Philip Piletic

Effective brand strategies are the way to build your company and keep your customers happy.  You can use one or all of the marketing techniques outlined below to make both happiness and growth happen:

Implement Smart Outreach Strategies

Although defined broadly, smart outreach is basically the process of connecting with your target market in an exciting, creative way that optimizes the brand awareness process. The end product of an effective smart outreach campaign is optimized visibility and enhanced conversion. Smart outreach strategies are effective because they build relationships while simultaneously ensuring that the prospective client becomes more familiar with the value of your brand.

There are numerous techniques you can deploy to generate these outcomes. One of them includes placing primacy on the community-building process. This strategy is effective because it involves reaching out to the target market in a manner that causes them to organize a “society” or “neighborhood” around your brand. By building a community of people around your brand, you’ll help make your product or service line a more integral part of the prospective …

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