Beyond the Interview: A Behind-the-Scenes Look at Podcast Production

A high-quality podcast production requires more moving parts than you might think. You can’t plug a mic into your computer a couple of times a week, publish it on iTunes and expect to become the next Serial.

Establishing an active audience and building influence means investing in a strong production. Your planning starts long before the little light turns bright red.

It’s not just about the interview. Before you ever hit record, many things happen behind-the-scenes, including:

Researching which types of guests will work well Understanding the best format for your show Scheduling and communicating with interviewees Creating a comfortable and relaxed environment

In today’s post, I’ll discuss each of these steps and explain why they’re so vitally important to the success of your podcast.

Step 1: Research Potential Guests

Unless you’re doing a solo read or monologue, your podcast needs guests. When we produce podcasts at Red Cup, we look at both expertise and influence when building guest lists.

Guests bring along their knowledge and audience. Each series (usually a run of episodes) will have a mix …

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