When I speak to startup founders and VCs in LA, I always ask what makes LA’s startup scene different from San Francisco’s.
I started getting an answer that surprised me at first, perhaps because it was so obvious. LA’s diversity – in the region’s talent pool, in the cultures it supports, in the types of startups being formed and funded – is its great strength and differentiator.
In the past two years, LA’s diversity has grown an infrastructure for LA startups. As Adriana Herrera, founder of the startup GrandIntent, told me when we spoke recently, ‘There is truly an ecosystem and the components that you need to help startups to grow. So not only do you have entrepreneurs, but the entrepreneurs have access to the things they need to actually support their companies.’
Adriana’s first tech startup was called Fashioning Change, an online marketplace for people to buy stylish clothes that save them money. She started it in San Diego but she discovered the infrastructure to support the company just wasn’t there. Angel investors in San Diego, in her view …