Startup Social Skills: Not Everybody Can Be Social

Is Google Plus going to make it? Vic Gundotra, its leader and creator, quietly quit Google. Google’s Sergey Brin told a conference audience that Google Plus was ‘a mistake.’

It’s a skill to be social.

Just like Google, you can’t succeed on every platform. But you have to succeed on at least one if you want people to know about your startup, latest venture or conference.  What platform will that be? Where will you show your social skills?

It’s a question of medium fitting the message.

Some of us are picture people. Say you’re handy with your phone camera, or you’re an honest-to-gosh pro photographer. Instagram will be your beat, and you can get an image-driven Tumblr blog. Fellow creatives will discover you and follow. You can build a community there.

Some of us are word people.  Blog away, I say.  WordPress is an easy platform, and if you’re feeling productive you can even write a few blogs in advance and schedule them for publication.  Beats panicking, wondering what you’ll write about today. (Been there, done that.) The WordPress …

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