Pokémon STOP

You can’t. Stop Pokémon GO, that is. People can’t stop walking around trying to capture Pokémon, even if it means stepping off the curb and walking into traffic. UPS drivers received a special alert this week to look out for kids not paying attention in the street because they were trying to capture imaginary creatures. A woman hunting Pokémon in Wyoming found a dead body instead. At Auschwitz, authorities asked Nintendo to keep Pokémon out of their death camp.  There was a story of a fool caught cheating on his girlfriend because the geo-locating nature of the game revealed that he was hanging out with a special friend, and hunting Pokémon. A man was fired in Singapore for ranting when he wasn’t allowed to play at work.

Look, I’m not a fan of games. I didn’t care about Pokémon when it came out in 1996, as part of the Nintendo Game Boy system, which I also fervently did not care about. But this crazy event presages the power of AR, or Augmented Reality. It is also a lesson in timing, with …

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