Social Gamification. Perhaps even more than ‘Big Data,’ gamification is the buzzword of the moment. What is gamification, really? It practice goes deeper than you think and its rise to prominence has been a lot faster than you can imagine.
Before 2010, the word gamification didn’t appear in Google Trends. Now it has reached ‘peak interest‘ according to Google. Why has game theory, formerly the domain of mathematical professorial types, become something of interest to brands, corporations and application makers?
For some answers and perspective, I did a TechSmart Podcast with Gabe Zichermann, chair of GSummit, CEO of gamification.co and dopamine, inc. He’s the co-author of The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition. (Scroll down to hit play and listen.)
First, a disclosure. Before I read the book, I wasn’t all that impressed with social gamification. Apps that used it, like Foursquare and Klout, seemed silly. My wife always gets mad at me as I struggle to get my phone to check me in at …