Instagram Ad Campaign Tips with Cannabis Lifestyle Creator Erin Coffey

On Brandboom podcast host Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Today Amy’s guest is Erin Coffey, owner of The High Rise, a 420 media platform and cannabis lifestyle brand. The High Rise does original 420 videos, hats, t-shirts, hoodies, socks and more! HRTV (High Rise TV) on YouTube has popular episodes with more than 50,000 views. The brand has 111K followers on Instagram. Listen to the podcast right here, and visit http//brandboom.com for show notes, transcripts and more. You can also find the podcast on SoundCloud, iTunes, Tunein, Stitcher, and the Google Play store. Learn more about Brandboom. The podcast is produced by Red Cup.

Key Takeaways:

“It was kind of just like, “Hey, let’s make some videos.” Let’s throw ’em up, see if we can get some attention, some traffic,” and then, boom, it just kinda took off faster than expected.” Erin at 4:38 “I would say 90% of my marketing budget and focus is on paid Instagram advertising.” Erin at 9:05 “So we …

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Brandboom Podcast: Buyer Tips on Getting Your Brand into Retail Stores with Mary from Fab Counsel

Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel — a fashion and business consulting company that offers tools and support needed for the the modern fashion entrepreneur — to talk all things retail, merchandising and how to get your line into stores.

Listen to the podcast on SoundCloud. Or just click play below. Scroll down for a deep dive into show notes and a transcript.

 

Key Takeaways:

“FAB Counsel stands for Fashion and Business Counsel and what is  that is a support and resource for fashion entrepreneurs” Mary at 3:09 “The fastest way (to get in to stores) is to have proven sales” Mary at 6:44 “Buyers are always looking for some type of reassurance that what you’re going to them will sell at …

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Tricks To Creating A Successful Online Catalog

The whole world is going digital. From newspapers to shopping, the web is the place to succeed. This means that your designs, products, and ideas need to be available and presented to potential buyers online. You need a catalog and you need it now. But if it were easy to create a successful online catalog, then everyone would be doing it.

You can read the rest of the article by Kate Durocher here.

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