Startup Social Skills: Not Everybody Can Be Social

Is Google Plus going to make it? Vic Gundotra, its leader and creator, quietly quit Google. Google’s Sergey Brin told a conference audience that Google Plus was ‘a mistake.’

It’s a skill to be social.

Just like Google, you can’t succeed on every platform. But you have to succeed on at least one if you want people to know about your startup, latest venture or conference.  What platform will that be? Where will you show your social skills?

It’s a question of medium fitting the message.

Some of us are picture people. Say you’re handy with your phone camera, or you’re an honest-to-gosh pro photographer. Instagram will be your beat, and you can get an image-driven Tumblr blog. Fellow creatives will discover you and follow. You can build a community there.

Some of us are word people.  Blog away, I say.  WordPress is an easy platform, and if you’re feeling productive you can even write a few blogs in advance and schedule them for publication.  Beats panicking, wondering what you’ll write about today. (Been there, done that.) The WordPress …

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Startups Need to Think Bigger than One Social Channel

Look at this personality graph the Internet created for me. Now you know everything about me.


By the way, you don’t really know everything about me.

The plot, created by a startup called Five, is intrusive, funny, and maybe kind of accurate. Kind of, because it’s based only on what I post to Facebook. That’s a small slice of my reality, since I don’t use Facebook all that often. Big corporations are using information like this to market to me. If they only used this information, though, they’d be working with only a small slice of who I am. Good idea? Not really. Small slice, limited data set, limited view.

No quick judgements.

It would be nice if there were a really fast way to put people into categories, like Klout tries to, but it’s just not possible. I think the best you can do is find likeminded people who are (knowingly or unknowingly) building a culture together. That sort of research is going to take a little time, but what you learn will be richer.

Learn more …

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