How to Find Material For Your eBook

This is an excerpt from ACE YOUR EBOOK.

What will your book be about? To answer that question, take a look around. Have you published lots of blog posts, recorded podcasts, or made presentations? Has that material aged well? You might be able to repurpose some of your existing writings, recordings and presentations. Look for a theme among those materials. If one emerges that serves you, use it. We have a client at Red Cup who makes a treadmill that goes under your desk so you can walk while working. We helped develop blogs, podcasts and video presentations around UnSit’s WALK-1 product, discussing workplace wellness, longevity, and health. When it was time to produce an ebook, we had nearly everything we needed to make it. The theme was already there in what we had already produced. Most importantly, the theme served the client’s goals: To enter a larger discussion about fitness and workplace wellness.

Blogs are the easiest material to repurpose. Presentations and podcasts might be more challenging. Here’s a tip: If you have them transcribed …

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A Guide to the World’s Most Popular Podcasts

Got a podcast? Podcasts are a powerful promotional tool. Plus, they’re fun to produce and growing in popularity. According to survey data published by Edison Research and reported by Pew Research, 21% of Americans age 12 or older say they have listened to a podcast in the past month. That means there are more than 50 million active podcast listeners in the US. That’s big growth since 2013, when the share was only 12%. Most are listening on iTunes, followed by popular networks like Stitcher and TuneIn.

How can a podcast help your company? Your growing company needs to establish a leadership position in your market. This can set your company apart from others in the same field. Think of Tom’s Shoes, Warby Parker, Starbucks, or a host of other brands that take a position on current events, charity and giving.

Is taking a position bad? In the old days of business (before the transparency introduced by social media) companies tried to be all things to all people. If you take early radio and TV as examples, they tried to …

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Storytime Friday: Powerful Online Delivery Systems – Coming Soon to Kindle

In this edition of Storytime Friday, Lee Schneider reads from Red Cup’s upcoming ebook titled Powerful Online Message Delivery – Free and Low-Cost Platforms for Creative Companies and Individuals. If you are waiting around for somebody else to make you famous and influential, you might end up waiting a long time. To achieve either of those goals, you have to take matters into your own hands. But how?

You create your own media— that’s how. In this excerpt from the upcoming Kindle edition, you will get a sense of how you can use free and low-cost platforms like WordPress, SoundCloud, SlideShare and more to deploy your company or individual message to enthusiastic audiences.

The book will be available in the Amazon Kindle store beginning in October.

 

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3 Ways to Write Your Book Using the Most Popular ebook Formats

Written by Sophia Clark

Writing a book is not all about drinking coffee and waiting for inspiration. To a much greater extent, writing a book requires discipline and hard work, even though and recognition will be your reward too. In this article, we will discuss the process of creation an eBook. However, we will start with different eBooks you can think of creating.

What eBook formats are the most popular?

Before publishing your book, you should make sure you chose the best and the most popular eBook format. Such formats determine how popular your book will get given its availability for a broad range of readers. Each reading device has its format that it can read. Therefore, think of your target audience and analyze what kind of reading devices people of this country/age/social group, etc. are using more frequently.

After a short investigation, we have found out that the most popular eBook formats are AZW, ePub, and PDF. Let’s see what these formats mean and what devices can read them.

AZW is an Amazon’s proprietary format. It is used on …

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