A Line out the Door and What it Means for Your Website

Why do you think one breakfast place has a line out the door, while close by, another breakfast place is nearly empty?

It can’t be the relative quality of the waffles.

It probably has nothing to do with the food.

Why is there a line out the door at Intelligentsia, an upscale coffee place, and an even longer line at Philz, another coffee place, but you can almost always walk right in at The Refinery and get an espresso? (There are a lot of coffee places around here.)

It has little to do with the coffee.

It’s all about social proof.

People see a crowded place and want to go there. Then it becomes too crowded to go.

Obligatory Yogi Berra cite here: ‘That restaurant is so crowded, nobody goes there anymore,’ he supposedly said.

There’s a school of design thought that dictates success is yours only when you have a messy, crowded website design. Look at home pages of The Huffington Post or BuzzFeed and you might get dizzy. Like the New York Times site, these are newspaper sites …

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500 Words: The Future of Design – Design is the Future

I have seen the future. It is a student. It is a teacher. It is in its 20s, or maybe 50s. It is focused on using design as a tool to heal society’s ills.

I saw the future at the University of Minnesota College of Design. I was invited, along with my colleague Richard Neil, to be part of Public Interest Design Week, and run a workshop on digital storytelling. The weeklong event is the brainchild of John Cary.

Design – of buildings, objects, and public spaces – forms a lot about how we feel about the world. Work in a beautiful building and you feel good.  (Toil in a damp basement, not so good.)  Meet a friend in a public space that’s inviting – good experience. (Stumble into a decaying neighborhood, not so good.) Design shapes the world, and now students, teachers, architects, activists and makers are shaping design. They want design to reach a broad spectrum of people who will benefit. They want design thinking to permeate not just architecture studios, but also corporate …

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