I’ve spent the last few months talking with startup founders here in Santa Monica and worldwide. I’ve learned that startups are always crazy. Everything is always changing. A state of emergency, if not panic, is what’s happening every day.
What everybody needs, and isn’t necessarily getting, is a steady hand. A way forward. A sense of what to focus on and how to prioritize.
Look, focus is challenging, even in calm times. But when you are pivoting this way and that, seeking customers, trying to find out what works as fast as you can and yes, fail as fast as you can so that you can succeed – let’s just say that things get a little crazy.
The solution? There really isn’t one that fits all startups. But I do have some thoughts about it. A go-to-market plan with achievable deadlines is smart. Most of you do one of those. But you also need an achievable communications plan. That often gets pushed off until it is too late. I think what happens is that everyone freezes up because they don’t …