How To Build A Strong Brand Image And Keep Your Customers Happy

Written by Philip Piletic

Effective brand strategies are the way to build your company and keep your customers happy.  You can use one or all of the marketing techniques outlined below to make both happiness and growth happen:

Implement Smart Outreach Strategies

Although defined broadly, smart outreach is basically the process of connecting with your target market in an exciting, creative way that optimizes the brand awareness process. The end product of an effective smart outreach campaign is optimized visibility and enhanced conversion. Smart outreach strategies are effective because they build relationships while simultaneously ensuring that the prospective client becomes more familiar with the value of your brand.

There are numerous techniques you can deploy to generate these outcomes. One of them includes placing primacy on the community-building process. This strategy is effective because it involves reaching out to the target market in a manner that causes them to organize a “society” or “neighborhood” around your brand. By building a community of people around your brand, you’ll help make your product or service line a more integral part of the prospective …

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Make Your Online Social Connections – Maximize Your SEO

The Internet is Overwhelming

I get this comment a lot: ‘The internet is overwhelming. I don’t know where to start.’  I hear you. It will help you to know that you don’t have to communicate with everyone all at once to effectively practice Social SEO. Being effective starts with getting a sense sense of your best connections and then creating a system to manage them.

There is an art and science to finding your tribe online: You can build lists of people you like on Twitter, or join LinkedIn Groups. You can use Google’s blog search to find blogs and businesses that are similar to yours. Once you have a list you need a way to manage it. Luckily, there are tools like Hootsuite, TweetDeck, Sprout Social and Buffer to help you manage the information, watch social accounts you need to keep an eye on, and schedule your media.

Social SEO is Engagement

A reminder here: Social SEO is about engagement.  You need to be present online throughout the day, however, and pretty much every day. That’s a commitment. A small part of that can …

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