Nick Gray of Museum Hack on the Cult-Tech Podcast

Museum Hack leads what they call “renegade” museum tours for individuals, private groups and company team building in New York, DC, San Francisco and Chicago. Nick Gray, the founder and CEO, is here to tell us how it works, and what a renegade museum tour is, anyway. Nick has some valuable lessons for startups and marketers: He has used content marketing to help his company become better known.

 

Key Takeaways:

“Our tours are two to three times as fast as most museum tours and they’re led by an amazing cast of characters.” Nick at :43 “I’ve just wanted to create a great experience for my friends and that’s what this business is really rooted in.” Nick at 4:18 “We choose our guides based on their storytelling ability and it’s very hard. Usually we’ll have over 200 applicants apply for one job opening” Nick at 6:09 “What happens is people come on a tour with us and they really really like it. They see it’s legit and that our tour guides are amazing and presenters and …

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How Brands and Businesses Can Experiment With Their Content More

By Patrick Foster

Are you fresh out of content ideas? Feeling exhausted and uninspired by your current content strategy? Maybe it’s because you haven’t done anything new in awhile…

As a business it’s important to experiment with different content formats and types on a regular basis to avoid getting content fatigue (and boring your audience to tears).

Use these content experimentation ideas to help you get out of your content rut.

Don’t leave it all to the content creators

Great content marketers know that they don’t know everything. Every business that is stuck in a content stalemate needs to zoom out and get more people involved. Content creators need help from business stakeholders and other departments in order to harness internal stories and unearth hidden content gems.

Content teams need to interview senior management teams on a regular basis in order to obtain insight into leadership and current industry challenges. Internal expert interviews are a great way to discover emerging industry trends, and will help brands create exciting, thought-leadership content pieces. Busy executives can be hard to pin down, …

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Executive Summary: Conquering the High Cost of Content Marketing

Over on the Big Marker platform we do webinars each month. The most recent was called Conquering the High Cost of Content Marketing, and it featured a conversation between Communications Director Lee Schneider and Alissa White, founder of Matcha Source. To join up and attend our webinars live, please check out our community on Big Marker.

We follow each webinar conversation with a high-level executive summary that digs into the tools and techniques referred to in the conversation, and lets you in on how Red Cup handles these challenges for clients. Here’s a recording of that summary.

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Developing Your Long Term Media Strategy

I have always been a fan of quick hacks and tricks that can get me moving faster. Ultimately what you truly want is loyalty, and hacks often will not help you achieve that over the long term. The only solution is to develop and sustain your media presence over a long period of time.

As mentioned in a previous post: strong writers should consider blogging, just as effective talkers should consider a podcast. “You must figure out the smoothest way for your company to continuously create media of the long term,” as Lee Schneider put it in his Amazon bestseller Be More Popular: Culture Building for Startups.  Perhaps your startup is in phase two. You’ve launched, gotten some users, and you are ready to roll out a few new social channels. How do you refine your process so it is sustainable and effective?

Building communities online is about being specific, really specific. You have to start small, with a community of committed fans and users and grow from there. In other words, you must become popular with only …

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Why Be a Storyteller?

You’re running a startup. Why should you bother being a storyteller?  Who has time for that? I have a release to push out. I have a team to hire. I need lunch, and I need sleep, even just four hours a night. I need to stop being a workaholic, maybe in about five years. 

You’re been there, yes? But you also have to add storyteller to your job description, because your story is how your customers, users, and investors connect with you.  If you can tell your story in a way that overlaps with theirs, the connection you need is made instantly.

Example? The other day at a big natural products expo I was in desperate need of an espresso.  I walked by a booth for a coffee company. It was a brand I’d never noticed before.  The owner of the company, who was pulling the shots at the booth, noticed that I slowed my pace and offered me a coffee. He told me the story of how he got started, communicating his passion and knowledge about his coffee, the …

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How to Push Content That Will Drive Success

You don’t need to be everywhere, as long as you communicate effectively within the channels you are on. For example, strong writers should consider blogging, just as effective talkers should consider a podcasts. Here’s a process to consider when starting or refining your channel:

Start your channel — give your incoming audience a destination.

Post frequently — keep the content coming and you are more likely to attain a committed audience.

Maintain the quality — Quantity should not be emphasized over a base line of quality for the content that you are producing. Ensure that your content is clean and professional, without any major hiccups or defects that might reflect poorly on your organization. Keeping this up will help your audience absorb your messaging and see you as a pro in your field.

Carefully consider keywords and descriptions — Ensure the “packaging” of your content is created such that it will attract the attention of your intended audience. Searchers will be drawn to your content based on its title, description and keywords. Some useful tips could be to include “How …

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