Content personalization: 5 affordable ways to do it right!

Written by Charles Goodwin

How do you make your content stand out when so many websites are talking about the same thing on social media? A recent report highlights that a staggering 94%of today’s marketers believe that if you want to be perceived differently in the online environment, you have to find new ways to reach out to customers. Quality content still dominates. But it’s not just about the words you wrap up nicely in a text; but about how you do it.

Content personalization is one of the oldest – and still, most efficient – advanced marketing strategy. It’s not impossible to craft provided you abide by fundamental rules of content creation. Here are 5 affordable ways you can use to hit the mark.

Leverage content to establish social media presence

Everyone’s on social media these days. Brands and companies leverage the power of social channels to appeal to their target audience on a personal level. How do you get started with content personalization. The first step to take is to capture essential information and further details from your …

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How to Produce a Technical Podcast that Isn’t Boring

A good podcast is like a TED Talk; it encapsulates a complex topic in a way that non-technical audiences can grasp its importance. When the right speaker tackles it from the right angle, even an Impenetrable topic can become fascinating and popular..

The problem? Planning podcasts about technical topics is hard. No one wants to listen to a repair manual, and you can’t rely on charisma alone to draw listeners. You need to explain, explore, and expand their understanding of your field, and give them something they can take home and use at the end of the episode.

If you’re struggling to come up with engaging topics for your podcast, don’t worry; it’s a common issue. With the right approach (and a pedagogical mindset) you’ll be able to engage and entertain your audience without detracting from your core topics.

So here’s the science of being interesting:

You Don’t Have To Be Unique, You Have To Be Engaging

Unless you’re on the cutting edge, people probably know what you’re on about. So don’t feel like you have to reinvent the wheel …

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