Fitting In Or Staying True to Your Vision? How Yacht Got It All Wrong (But Not In the Way You Think)

Using PornHub as ad space was clever. The first time. When Diesel did it in January. Nicola Formichetti, the high-end denim brand’s artistic director, told i-D Magazine, “The message is simple: before you jerk off, look at this.” This is a line Andy Warhol would’ve been proud of. There’s no crying or making excuses in art, people, or marketing – which, some might argue, is one and the same these days.

And now, here we are four months later with a different kind of product being peddled on PornHub, except this media stint wasn’t praised for its cleverness. We’re talking, of course, about the Portland band Yacht (also known as YACHT, but we’re grown-ups here – so it’s just getting one capital letter like all the other proper nouns) and their fake sex tape leak to promote their aptly named song, “I Wanna Fuck You Til I’m Dead.” Jona Bechtolt and Claire L. Evans, the Yacht duo who also happen to be in a relationship, committed to duping the public, through Facebook posts, stating that their sex tape had been …

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Communications Reimagined

Red Cup Agency has developed a communications practice to serve growth companies. We build online narratives using podcasts, blogs, whitepapers, ebooks and guest posts.

Every agency has to have its big idea. Red Cup believes in reconfiguring communications to blend editorial development with aspects of traditional PR. Growth companies thrive on networks. We build networks on the right channels for you. 

To get this started, you have to do some deep thinking about why you do what you do. You have to be connected with your WHY. It is the driver to building a culture around what you do. Simon Sinek first wrote and talked about this, and his book is worth a read. Our founder and communications director Lee Schneider wrote a book that outlines the philosophy of Red Cup – it is titled Be More Popular: Culture Building for Startups. It’s on Amazon in Kindle, paperback, and audiobook.  His other books include a detailed chronicle of the Los Angeles startup scene and a new book about the mind of the angel investor. His TechSmart Podcast featured business leaders in conversation. The Cult/Tech Podcast is in production now.  If you’re ready to talk a look at our services, jump here.

Ask the Right Questions

Everyone will tell you that online, you have to make some noise. That’s good – we like noise. The only way your public noise will turn into useful information, however, is if you have a story to tell. Stories build loyalty and connection. Stories that do the best work come from a deep place. If you can articulate the WHY of what you’re doing, you have something powerful to share with the world, a story that deeply resonates. When you discover a community of like-minded, passionate people, that’s the ah-ha moment. It demands your next step. What’s that? 

Let’s Build a Culture Together

View a client list.

Check out some case studies. 

The Complexity of Science in 140 Characters

500 Words | Written by Lee Schneider

Last week’s post on Medium about science and pop culture stirred up something of an online storm. Some scientists on Twitter felt that they ought to be left alone to do science and didn’t need to communicate all that much with the public. Other scientists and science journalists seemed happy, because the more talk about science, the better.

I felt the disconnect keenly. Those doing science often think one way about communication and those who to write about science have a different view. It’s not often an easy relationship between these two camps. You want a couple examples? Ed Yong writes ‘A Guide for Scientists on Giving Comments to Journalists’ with the idea of offering to optimize conversations between scientists and journalists. Chad Orzel fired back on his blog that some of the guide rubbed him the wrong way. Emily Darling writes in The Conversation that It’s Time for Scientists to Tweet. RealScientists has a Twitter stream that does just that. While over on Ben Lillie’s Tumblr, he writes compellingly about why one of the world’s …

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500 Words: What You Will Be Known For

500 Words on Thursday | Written by Lee Schneider

Some people have a billion clicks on YouTube. Others have 137,000 followers who read their blog. Who would you want to be?

If you use gmail, Google is analyzing your emails. Facebook is tracking your preferences in friends and products. Data is being gathered about you all the time. My past, and yours, are stored online. I wrote few cartoon scripts more than two decades ago. The series was called ThunderCats. Look for ThunderCats and me on the Internet, and you may assume this is what I am known for.  Even Twitter can make your career or take it down. Ask Anthony Weiner.

So it’s all out there, for all time, moving in powerful social currents. What do you want to make of it?

Jenna Marbles, the subject of a New York Times profile this past weekend, is the person I mentioned above with a billion clicks. She does sharp character comedy as nasty/good as Sarah Silverman or the late Jonathan Winters. She doesn’t appeal …

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