Social Narrative Mastery

What is a social narrative and why do you need one?  In an earlier blog about building your social narrative, I wrote about the importance for brands and individuals to tell a story online.  Not just be online, but to unspool a narrative that represents who you are as a company or as a person.

Your customers, friends, clients, and potential employers are all seeking to know you a little better.  If they aren’t meeting you for a coffee or a drink,  they are seeking a similar connection online. They want to know how smart, capable, and funny you are via your website or social media channels.

How Many Friends Do You Have Online?

Back in the 1990s a British anthropologist named Robin Dunbar proposed that there is a limit to the number of close friends we can comfortably interact with — about 150 people. His method was scientific, citing primate studies, studies of brain size and cognitive load, but he also once said you should think of that circle of 150 people as “the number of people …

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