Coloft: A Piece of LA Startup History

Avesta Rasouli got me laughing as he described the mind of the startup founder. ‘Optimism is almost like a condition that you have,’ he said. ‘It just hasn’t been diagnosed as a problem.’

Avesta has seen a lot of startups come through Coloft, the coworking space he founded with Cameron Kashani in 2010. It’s generally acknowledged to be one of the first, if not the first coworking space in Los Angeles dedicated to tech. ‘We knew there was a critical mass here somewhere, that mentality of the tech-based co-working space,’ he told me when we sat down together recently for an interview. ‘If we had done this in West Hollywood, probably would have failed, at least with a tech focus.’Optimism, believing that you can change or have an impact on something, whether through innovation, coding technique, or business savvy, is a core value of the startup life. It also creates the kind of dedication that drives coders, developers and marketing people to populate Coloft nearly 24/7. 

Avesta has seen a lot of startups come through Coloft, the coworking space …

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