Joining Lee Schneider on the podcast for this episode is Cheryl Clements, the founder and CEO of PieShell. PieShell is a crowdfunding platform that emboldens and empowers food and beverage entrepreneurs and enthusiasts.
For Cheryl, food is personal.Growing up, she spent summers helping her mother run a pie-making business. Aptly named “The Pie Shell,”it was headquartered where all good startups begin: in the family’s basement. It was from her mother that Cheryl learned what it takes to build a successful food operation. More than that, she learned how communities grow around the food that people share. When Cheryl thought of embarking on her own food venture, she saw a crucial need for a crowdfunding platform that addresses the unique challenges of food and beverage entrepreneurs.
“That is one of the things that crowdfunding leverages tremendously — is that sense of community.” Cheryl at 1:53 “The foodies that follow them and are passionate about finding …