The Importance of Targeted Marketing: HotelEngine Case Study

Based out of Denver, HotelEngine has launched an exclusive hotel booking service focused on helping save time and offering discounted rates. It offers its services for free and is especially appealing to small to medium businesses that do not get the same business travel savings as many large corporations that book in bulk. We like them because not only do they provide a valuable service, they are also doing an excellent job of marketing as a small startup in an extremely competitive market. Check out their website here: www.hotelengine.com

As HotelEngine’s Brian Gerbetz said in our interview, “The proof is in the pudding.” Most customers who try the service enjoy it and find it useful. Getting potential customers to try the platform can be quite a challenge, especially as a lesser known startup. How do they move forward?

They know what’s not for them

HotelEngine’s social influence is important, but it is not as essential as it might be for a standard B2C (Business-to-Consumer) organization. They also find it hard to cost effectively compete for …

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