Digital vs. Traditional Advertising: Which One Is Better for Your Business?
Written by Dan Radak
Advertising is a crucial step for the development and subsequent growth of any successful business. Accomplishing this goal is often difficult, as companies not only have to maintain but also work on increasing their client base on a regular basis, which means they have to rely on every available marketing tool and promotional channel in order to find and reach as many potential customers while staying in touch with their existing clients. Some companies prefer traditional advertising methods due to their successful use in the past, but others argue that new, digital methods are far superior in reaching more people for the fraction of the time or the cost associated with the traditional. But which method has the upper hand over the other?
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Benefits of digital marketing
Considering that more than half of the world today currently has an active internet connection, it would be a particularly bad business move for marketers to miss out on the opportunity to use …