Digital vs. Traditional Advertising: Which One Is Better for Your Business?

Digital vs. Traditional Advertising: Which One Is Better for Your Business?

Written by Dan Radak

Advertising is a crucial step for the development and subsequent growth of any successful business. Accomplishing this goal is often difficult, as companies not only have to maintain but also work on increasing their client base on a regular basis, which means they have to rely on every available marketing tool and promotional channel in order to find and reach as many potential customers while staying in touch with their existing clients. Some companies prefer traditional advertising methods due to their successful use in the past, but others argue that new, digital methods are far superior in reaching more people for the fraction of the time or the cost associated with the traditional. But which method has the upper hand over the other?

Image source: Pixabay

Benefits of digital marketing

Considering that more than half of the world today currently has an active internet connection, it would be a particularly bad business move for marketers to miss out on the opportunity to use …

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Insomnia, Depression and the Money-Making Mindset: Why Sleep Matters!

Written by Sarah Jones

It’s not unfair to say that the first six months can make or break a business. It’s these formative months where the foundations for the future are laid out, and your attitude and enthusiasm in this time sets up the expectations both in your mind and your clients attitudes about how you’re going to continue to do business in the future.

That’s why you need to make sure that you’re working at peak capacity, and one of the key aspects to this getting enough sleep.

See, sleep affects literally everything we do. We all innately know this, but in the rush that comes with starting a new project, it’s often forgotten. But it’s not something you can afford to let slip, even if it seems like you’ve got a million things to focus on and time to do maybe half of them.

The detrimental effects of sleep deprivation

 It can take as little as one night of bad sleep to affect your mood in noticeable ways.

For starters, just losing an hour of sleep causes …

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8 Major Effects of the Internet to the Retail Industry

Written by Gemma Reeves

The rise of the internet has brought a wave of change that has washed over nearly every aspect of life. With the internet’s capabilities come new opportunities and the necessity of change. The force of the internet encourages businesses and markets to adjust.The retail industry is familiar with these changes and has experienced an evolution that expands opportunity and challenges current practices.

(1) The Internet allows sellers to have a vast inventory, which could be limited when you have a physical store.

Take for example your neighborhood bookshop. Books take up a lot of space, and so the number of titles that they could readily offer would be limited by how many they can actually display and hold in their storage. However, if you check out Amazon.com, they have thousands and thousands of titles of books and even magazines that are readily available for the customer to purchase. They could buy different editions and volumes at just a click of the mouse, and customers can even choose between receiving an actual hard copy or downloading a …

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cult/tech Podcast: David J. Neff of Clearhead.me

In this edition of cult/tech David J. Neff of Clearhead.me talks about the wealth of behavioral data available online and how to succeed by measuring and acting upon it. Clearhead is an validation and optimization agency helping companies employ a/b testing, personalization, and analytics in pursuit of continuous, data-driven improvement. In the podcast, David breaks all that down. We talk about using proximity devices to map behavior to locations out in the world, specific online behaviors, online shopping carts, and the value of friction – actually making certain transactions go more slowly.

David works with companies to help them see the value of a “test and learn” culture, and we talk about that, too. Oh, and since David is an experienced public speaker you’ll want to hear his on how many slides should be in your deck. cult/tech is produced by Red Cup Agency. The interviewer is Lee Schneider, communications director. Red Cup podcasts are available on Soundcloud, iTunes, and Stitcher, with more platforms coming soon. Want a podcast of your own? Get in touch.

 

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Startup Hacks: Connect Your Startup with a Culture

If you’re launching a startup, you have to speak to a culture. Think about Uber – how it has powerfully tapped into an urban hipster culture. And Snapchat – connected to a teen culture. And recent crowdfunding campaigns like the one for URB-E, an electric bike that addresses the ‘last mile’ challenge in the greening of cities. (When people in cities use public transportation to get to work or school, getting them right to their door is a challenge. They need another solution. That’s the so-called ‘last mile’ challenge.)

My sense if that if you launch a startup without creating a social culture around it, or connecting with an existing social culture, it will drop like a rock in the ocean and never be seen again.

I’ve seen this time and again with crowdfunding campaigns, and what are crowdfunding projects but mini-startups? Often crowdfunding is used to pre-market products, testing the waters for user adoption. The projects that make it, like the New York Pizza Project, and Kittyo, tap into existing markets and cultures. …

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