Marc Goldberg of TrustMetrics Cult/Tech Podcast Transcript

Listen to the podcast on SoundCloud: https://soundcloud.com/redcupagency/culttech-podcast-with-marc-goldberg-of-trustmetrics

Lee Schneider: It’s the Cult/Tech Podcast, I’m Lee Schneider. Cyber security is on everyone’s mind now. We have hate sites and fake sites. What we click on matters more than ever right now. Marc Goldberg, chief executive of Trust Metrics, a brand safety planning tool, is joining me today on the podcast. He will explain what the term brand safety means and we will talk about  how he is keeping an eye on the bad actors. Hey, Marc, welcome to the podcast.

[00:00:30]

Marc Goldberg: Hey, thanks for having me, Lee.

Lee: So you’re a brand safety guy, it looks like your time has come, given the state of the online world. First of all, tell us what brand safety means.

[00:01:10] 

Marc: Brand safety is when advertisers really want to run in safe environments and make sure that their ads are seen in environments that are representative of what their brands, integrity and brand promises. What we have seen offline and online, that, you know, when advertisers are running …

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Marc Goldberg of Trustmetrics on the Cult/Tech Podcast

Cybersecurity is on everyone’s mind now. We have hate sites and fake sites. Your personal information can be released on the web for all to see. What we click on matters more than ever.

Marc Goldberg, chief executive of Trust Metrics, a brand safety planning tool, joins us on the podcast. He will explain what the term brand safety means, and we will talk about how he is keeping an eye on the bad actors. We cover cookies, retargeting/remarketing, programmatic ads, and blacklisting. Listen on SoundCloud, iTunes, Stitcher Radio, or right here on Red Cup in the player below.

Key Takeaways:

Marc describes what brand safety means listen at 0:44 “What is ad fraud?’ listen at 2:51 “Even good guy sites have bot activity” Marc at 5:45 ”The motivation for “fake.com” is to make money” Marc at 9:05 “Fake news is just a byproduct of fake publishing ” Marc at 14:48 “I really feel like we live in our own little bubbles” Marc at 16:23 “Now I’m concerned …

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