The publication day is finally here. The Kindle edition of Be More Popular: Culture-Building for Startups is live. I want to thank my mentors in this, Peter Lawrence and Mike Fishbein, who encouraged me to try this kind of publishing, and also my wife Tabby who helped inspire me to get it done.
‘Be More Popular: Culture-Building for Startups’ reveals the secrets to connecting with early adopters who later become your most devoted customers. Any business that does this successfully begins by deploying its culture – making clear who is behind the enterprise, what you all stand for, and how it fits into a larger mission in the world. Culture-deployment drives connection, and this builds loyalty.
The book is in two parts. Part one is foundational, clarifying the concepts you need to recognize, develop and spread your company culture. Part Two is a step-by-step guide to turning your first thousand users into a thousand true fans.
It’s the sum-total of my knowledge gathered in the past three decades of working in media, and the past four plus years of working in …